Games industry is set to make 'quantum leap', says ELSPA boss

In a speech delivered at the BAFTA headquarters, ELSPA boss Paul Jackson has declared that videogames are set to make a "quantum leap" in terms of both profile and reputation.

Jackson, who is the chairman of BAFTA's games committee, said he believes the games industry is currently "in great shape", adding, "Games now make up a huge part of entertainment and spending across all age groups... The creative lines have blurred, and the synergies between the industries of games, film and television are now many."

According to Jackson, the UK games industry holds at its core "some of the greatest creative talent anywhere in the world".

"As an industry, we consistently excel. The connected society will only assist the creative process, and help us to take the opportunity for fun and entertainment, learning and personal enjoyment to new levels," he continued.

"With this comes an opportunity for games to make a quantum leap in profile and reputation - something that many of us, particularly at ELSPA, have been fighting to achieve for some time."

Jackson went on to discuss BAFTA's plans to host a new videogames awards ceremony on October 5. Around 300 judges from across the industry will decide on six nominations for each category, to be announced on September 12. There is no entry fee in a bid to ensure that any game can be entered for the awards.

"Games are now on a par with film and TV. I believe, through hard work and support, BAFTA offers an unprecedented opportunity to fundamentally change the way gaming is perceived worldwide," Jackson concluded.