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GameRiot, 2K Sports And MySpace.com Offer Up-And-Coming Bands A Virtual Chance Of A Lifetime

Local Bands In Ten Major Markets To Compete In Battle Of The Bands Contest During Nesquik GameRiot Summer Tour

FOR IMMEDIATE RELEASE

Last Band Standing Will Be Featured On Soundtrack For Upcoming 2K Sports College Hoops 2K6 Video Game

(New York) - May 31, 2005 - MTV2 Presents Nesquik GameRiot Powered by Xbox, the world's largest traveling video game tour and MySpace.com, the leading social-networking and lifestyle portal, today announced a joint Battle of the Bands promotion. Taking place in ten of the nation's musical hotbeds, the competition was conceived to enable video game enthusiasts to discover a great new band and put them in an upcoming video game. At each stop on the highly-anticipated Nesquik GameRiot summer tour, two top local bands will compete onstage, with video game competitions interspersed onstage throughout the evening. Once all ten bands advance, their tracks can be reviewed and voted upon at the myspace.com/gameriot page. The winner will be announced August 15.

In addition, the winning band will have their song featured on the 2K Sports College Hoops 2K6 soundtrack - the number one rated* college basketball videogame.

Now in its third year, GameRiot has mastered the formula for delivering a diverse entertainment experience by fusing the top video game releases with popular local music talent. The Battle of the Bands competition takes this experience to an all-new level as it gives music and video game fans the chance to launch the career of an unsigned band and participate in programming the music for a AAA video game franchise.

"The intense gaming atmosphere of the GameRiot tour, coupled with the excitement of pulse-pounding live music, makes for a truly unique entertainment experience," said Matt Ringel, Executive Producer of GameRiot. "We're excited to team up with MySpace.com and 2K Sports to offer a musical and interactive experience like no other."

The GameRiot Battle of the Bands contest kicks off June 12th in Cleveland at House of Blues. For more information visit www.gameriot.com.

Cities participating in the Battle of the Bands tour include:

Sun, Jun 12 Cleveland, OH House of Blues

Tue, Jun 21 Hartford, CT Webster Theater

Wed, Jun 22 Clifton Park, NY Northern Lights

Thu, Jun 23 Philadelphia, PA TLA

Fri, Jun 24 Boston, MA Avalon Ballroom

Sat, Jun 25 New York, NY Irving Plaza

Tues, Jul 12 Detroit, MI St. Andrews Hall

Thurs, Jul 21 Scottsdale, AZ Cajun House

Sun, Jul 24 Los Angeles, CA House of Blues

Thurs, Jul 28 Portland, OR Roseland

For more information on 2K Sports titles, please visit www.2ksports.com.

*According to GameRankings.com

Media Contacts

GameRiot

Bender/Helper Impact:

Derek Musso

212-689-6360

derek_musso@bhimpact.com

Ryan Wallace

212-689-6360

ryan_wallace@bhimpact.com

2K Sports

Matt Atwood

Director of PR

(415) 507-7545

matwood@vcentertainment.com

Anthony Chau

Associate PR Manager

(415) 507-7609

achau@vcentertainment.com

About Games Media Properties LLC:

Games Media Properties is dedicated to the creation of new properties, programming and marketing opportunities around video game content, competition and lifestyle. A venture of the William Morris Agency, the company was founded in 2002.

About MySpace.com

MySpace.com is the premier lifestyle portal for networking online. By integrating web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, classified listings, events, groups, chatrooms, and user forums, MySpace has created a connected community where users put their lives online. As the number sixth ranked web domain in terms of page views*, MySpace.com is the most widely-used and highly regarded site of its kind. MySpace.com is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off, with their friends.

*Among the top 2000 domains. comScore Media Metrix, April 2005.

About 2K Sports

The Award-winning developers of 2K Sports are known for their innovation, unparalleled realism, and commitment to delivering the best sports simulation gaming experience to consumers. 2K Sports is comprised of Visual Concepts Entertainment, Kush Games, and Indie Built studios.

The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA, the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of the National Collegiate Athletic Association.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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