Paris-based mobile game publisher and developer, Gameloft, has announced the signing of a direct distribution agreement with Indian telecom firm, Hutch.
Under the terms of the agreement, each of Hutch's 13 million-plus customers will now have access to Gameloft's extensive portfolio of current and back-catalogue mobile games.
Ravi Kumar, Gameloft's business development manager, commented: "We are very happy to have signed this agreement with Hutch and this deal demonstrates our dedication to our direct distribution strategy. Moreover, Hutch's dynamism and outstanding customer service will be a perfect complement to Gameloft's excellent games and strong brands."
Gameloft games are available to customers on a pay-per-download basis, making it easy for an entirely new audience to enjoy the full selection of top-selling and casual games in the company's expansive catalogue, including Gameloft's brand new Prince of Persia: the Two Thrones and the top selling game for December, King Kong: the Official Mobile Game of the Movie.
Naveen Chopra, corporate VP of group marketing at Hutch, added: "We are pleased to associate with Gameloft - a leading International games publisher. Gameloft is known for its high quality games and has a portfolio of games including classics like Prince of Persia and latest Hollywood title such as King Kong that we believe will excite our customers."
"We follow an open market strategy of allowing our customers to use any model of handsets available in the market. Gameloft games therefore become convenient to download, since the game format is compatible with a wide variety of handset models," Chopra concluded.
Gameloft is an international publisher and developer of mobile games and content, with an extensive portfolio of casual, arcade style and licensed properties. Forging close partnerships with companies including Ubisoft Entertainment, Universal Pictures, Viacom, Lamborghini and Vans, the company has created a series of acclaimed licensed mobile properties.
Hutchinson Essar is a renowned Indian telecom firm, which has secured numerous accolades over man years for its innovation, advertising, mobile service provision and customer service. Since its acquisition of BPL Mobile Cellular Limited, Hutch currently has a customer base in excess of 13 million.