Gameloft Debuts "Brain Challenge" on the iTunes Store

Get Your Mind in Gear with New Game Designed to Keep Your Brain Alert – Now Available for Play on the iPod

News by GamesIndustry International Contributor

Published on Dec. 11, 2007

FOR IMMEDIATE RELEASE

December 10th, 2007

New York - Gameloft®, a leading publisher and developer of video games for mobile phones, today announced that Brain Challenge, the unique game designed to stimulate and enhance brain activity, is now available on the iTunes Store ( www.itunes.com) for players to purchase and download on the fifth generation iPod, iPod Classic and new iPod nano with video. Brain Challenge is available immediately for purchase for $4.99.

"Brain Challenge offers iPod owners a chance to exercise different areas of their brain with a variety of entertaining games, each one more diverse and amusing than the next," explains Gonzague de Vallois, senior vice-president, Gameloft. "We are excited to have created a brain training game that is specifically tailored for iPod users, so they can exercise and improve their mental health on the go and have fun doing it."

Brain Challenge serves as an easy solution for keeping your brain alert. There are different levels to choose from based on a player's abilities and needs along with a simple scoring system to evaluate the level of brain activity. The title features 20 different games designed to train certain areas of brain activity based on five categories of exercises: Memory, Visual, Logic, Math and Focus. At the end of each test, players receive marks based on accuracy and speed and a diagram summarizes their performance in each category so that players can monitor the progress of their brain training daily. A training coach guides the player throughout the game, highlights improvements and offers encouragement. The game allows the development of a personalized relationship with the coach and he or she becomes the player's constant companion throughout the game.

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Founded in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew, or Symbian technology. The total number of mobile handsets with this technology is expected to exceed two billion units in 2008 (ARC GROUP).

As a result of agreements with telecom carriers, handset manufacturers, specialized distributors and its online store, Gameloft now boasts a distribution network covering 75 countries.

Gameloft has worldwide offices in New York, San Francisco, Montreal, Mexico, Buenos Aires, Paris, London, Düsseldorf, Milan, Madrid, New Delhi, Seoul, Sydney, Hong Kong, Beijing, and Tokyo. Gameloft is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information, visit www.gameloft.com .

MEDIA CONTACTS:

Sanette Chao

Gameloft

212-994-2495

sanette.chao@gameloft.com