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GAME To Offer Safe Collection Of The First PlayStation 3's At 7am Breakfast Launch On Frida 23rd March

GAME Stores Group Ltd, Europe's leading video games retailer, today announced plans for a morning launch of Sony PlayStation®3 at its flagship Oxford Street store, following London's Metropolitan Police concerns over London retailers hosting midnight launches.

Following consultation with the Metropolitan Police and given the high value of the PS3 consoles, GAME, the UK's number one video games retailer has put its customer's safety first and made the decision to open the store at 7am. This will guarantee gamers have access to public transport so they can easily and safely transport their consoles home in daylight.

GAME will be inviting the first 150 gamers who have pre-ordered the PlayStation®3 to the store at 7am on Friday 23rd March. Customers will be greeted with bacon butties, pastries and coffee and will have the chance to claim Sony goodie bags whilst awaiting their turn to collect their PS3. After 9am the store will be open for all GAME customers.

Anna Macario, GAME's Marketing Director, states "The launch of the PS3 is a big deal to our customers. We are managing the launch so it is safe for them, and the only thing they have to concentrate on is securing their new console."

The PlayStation®3 is currently available to pre-order from GAME stores and at www.game.co.uk for £424.99



For more information or to book a filming or interview slot, please contact Laura Martin at laura@slice.co.uk or 0207 309 5716


Editors notes:

PLAYSTATION®3 will be launched in the PAL territories including the UK on 23rd March 2007 and will be sold at GAME at a price of £424.99.

Responding to retail and consumer demand, initially only the 60GB model will be available, with the 20GB model to follow later in the year dependent on demand.

The launch line-up consists of over 30 game titles for PS3, including eagerly awaited titles published by SCEE such as Resistance: Fall of Man, MotorStorm, Genji: Days of the Blade, Formula One Championship Edition and Ridge Racer 7. An exceptional range of titles in every genre will also be available at launch from the world's leading third party publishers, including Electronic Arts, Activision, Namco Bandai, Sega, Take 2, Ubisoft, Vivendi Universal, and Sony Online Entertainment.

PlayStation is a registered trade mark and PS3 is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About GAME

GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 400 stores in the UK and Eire and 400 stores in continental Europe and Australia. For further corporate information log onto www.gamegroup.plc.uk, and for the on-line store log onto www.game.co.uk

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