Game Theory with Scott Steinberg

“An intelligent and entertaining look at the games industry through some of the brightest minds in the business.”

-Sid Meier, Director of Creative Development, Firaxis Games

SEATTLE, WA (August 3, 2010) – Video production company Game Industry TV ^TM today announced the debut of new PC and video game show and online magazine, “Game Theory with Scott Steinberg,” with new episodes and articles now available at www.gametheoryonline.com. Providing top game designers, executives and journalists with a more enlightened forum to publicly discuss and debate today’s top issues, both offer everyday fans deeper, more informed industry analysis in a language that all can understand.

The series’ debut season opens with a multi-part, feature-length documentary exploring the reinvention of the entire games business from social games and motion controls to cloud computing and 3D gaming. Hosted by noted video game expert Scott Steinberg ( www.thevideogameexpert.com), the show also features appearances by industry leaders including Will Wright, Sid Meier, Trip Hawkins, Peter Molyneux, Cliff Bleszinski and more.

Beyond regular episodes and special features, the series will further be supported by an original online magazine which takes a more analytical and opinionated approach to industry coverage. Featuring a unique blend of commentary, features and trend analysis, editorial voices include hi5 president Alex St. John, futurist Jane McGonigal, ECA president Hal Halpin and others. From plummeting sales to violent video games on trial, both cut through the hype to get at the heart of today’s most pressing issues.

Praise for Game Theory with Scott Steinberg ^TM

“The smartest take on the video game industry.”

- Trip Hawkins, Founder, Electronic Arts and Digital Chocolate

“An absolute must-see!”

- David Perry, CEO, Gaikai

“Asks all the right questions.”

- Todd Howard, Executive Producer, Bethesda Softworks

“Finally, a game industry web show that’s well worth my time – features relevant topics, a smart host and all the right voices.”

- Randy Pitchford, CEO, Gearbox Software

For more information, please visit http://www.GameTheoryOnline.com

About Game Industry TV

Game Industry TV ( www.gameindustrytv.com) is a full-service video production company and online video network featuring the culture, companies and leading personalities behind the $20 billion video games industry. Taking viewers behind the scenes of this dynamic business, it puts a public face on one of the world’s most exciting entertainment fields.

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For additional information, please contact:

Stacy Miles

Bender/Helper Impact

Stacy_Miles@bhimpact.com

(310)694-3106