Game Theory - Episode Two

Despite assurances to the contrary, as revenues continue to flatline and studios disintegrate, game industry leaders are grudgingly being forced to accept reality: Nothing has changed.

Besieged on all fronts by shifting player habits, growing economic issues and the rise of digital downloads, games for social networks and free-to-play online outings, insiders are becoming increasingly desperate to reinvent themselves. Forget what you see in the headlines.

In the second of the multi-part series on gaming's reinvention, Scott Steinberg talks to the field's biggest names, who let down their guard to reveal the magnitude of the changes rocking the business, and what it takes to survive. But the question remains: Can developers and publishers evolve in time?