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Game On! London

HMV back new expo and eSports event to be held this June at Olympia.


2nd April 2009, London, UK -

HMV, the UK & Ireland’s leading music, film and games specialist, today announced a new major consumer-facing gaming expo and eSports event which starts this summer in one of London’s best exhibition halls.

Headlined by HMV and organised by UKeSA, the official governing body for competitive gaming in the UK, the event, billed ‘Game On! London’, will be staged at London’s famous Olympia Exhibition Centre between 20th – 21st June, 2009, and is expected to draw more than 25,000 games enthusiasts from all over the country.

Game On! London will showcase the very latest games for all the major platforms and the most cutting-edge gaming technology. The expo-event will also play host to the Dell XPS Premiership Season One finals, which will see the UK’s top eSports teams clash in what has become the most hotly contested gaming league ever.

HMV, which has expanded significantly into Games in recent years, and is increasingly looking to engage directly with game-playing customers, including through its gamerbase.com online gaming brand, is endorsing UkeSA’s programme aimed at developing and growing professional and grass-roots competitive gaming in the UK.

“Game On! London represents a superb opportunity to create a memorable landmark event that will enable us to get even closer to the game-playing customers that we value so much,” said Tim Ellis, HMV Head of Games. “Working in close partnership with UkeSA, our key aim is to bring all facets and genres of gaming together under roof to create a very special and unforgettable two-day festival of gaming.”

An announcement regarding ticket availability and prices will be made shortly

“This event will reflect all that’s best in UK gaming – from the grass-roots enthusiast right through to the Premiership gaming elite, making HMV the ideal partner for us,” said Ray Mia, Chief Executive of UkeSA. “We’re looking forward to a spectacular and really exciting Season One Final at Olympia in June.”

Gamers of all levels and ages can sign up online for the UkeSA Season Two leagues at www.enemydown.eu/content/ukesa2. The closing date for entries is midnight on 20th July 2009.



Indigo Pearl (for UkeSA)

Caroline Miller and James Beavan

020 8964 4545


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