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Future to rebrand Next Gen website as Edge

Publisher hopes for online success with respected print name

Future Publishing is to rebrand its Next Generation website using the respected Edge name, GamesIndustry.biz can reveal.

Using its strongest videogaming brand, Future hopes to emulate the respect and credibility of the print magazine online.

The rebranding exercise is being led by Future's US office, according to company spokesperson Will Guyatt.

"It's going to do what Edge has done for year's in print, but online," confirmed Guyatt.

Next Gen has been using material from Edge magazine for some time, reprinting content online - sometimes before the print magazine has hit retail shelves.

Future would not comment as to whether there would be any editorial changes on the website. An official announcement is expected on Monday, when the rebranding will go live.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.