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Former "Hitman" programmers plunge into the casual games industry.

Former "Hitman" programmers launch their first casual game, Deep Blue Sea for PC and Mac, from their new game studio, The Game Equation.


Copenhagen, Denmark -- January 2nd, 2008 -- The hit game, Deep Blue Sea, is the first release from the brand new game studio, The Game Equation. "After working on top-rated shooters for years, we were ready to work in a smaller company and make smaller games. We started to notice how people with our background were making top hits in the casual games industry," explains Brian Meidell, co-owner of the Copenhagen based company, The Game Equation. "We realized that the high end of the casual games industry was within our reach, and that the shorter product cycles and smaller company setting was exactly what we wanted. These are games that remind us of the ones we played when growing up," he smiles.

"We studied the different options, and decided on the match-3 genre for Deep Blue Sea," explains Bo Cordes, co-owner of The Game Equation. "Our goal was to apply our knowledge and experience towards creating a casual game with totally smooth and responsive gameplay or, 'tight' gameplay as we call it." Deep Blue Sea's initial sales and feedback indicate that they have accomplished just that.

One challenge was creating an original soundtrack that sets the mood throughout the game. "We knew from working on the internationally best-selling 'Hitman' series that the game's sound and music mean a lot for its enjoyment, yet this is often the most overlooked element," Meidell clarifies. To this end, The Game Equation contracted a Danish composer, Rasmus Hartvig with years of experience creating music for films and theatrical productions, to create an integrated music and sound design for Deep Blue Sea.

"Making music and sound for computer games is a very different challenge from making music for films - you have to consider unusual factors like, 'would this be annoying to listen to after four hours,' and, 'what if these sounds are played simultaneously?' But I'm always up for a new challenge," says Hartvig.

Deep Blue Sea is the result of The Game Equation's experienced approach and dedication to detail. Deep Blue Sea is available for PC and Mac, both versions retailing at $20.

Deep Blue Sea and free demo for PC and Mac available here:


About The Game Equation

The Game Equation is based in Copenhagen, Denmark, and was founded by two former employees of IO Interactive. Brian Meidell and Bo Cordes can be contacted at +4528112923 or via The Game Equation's website ( http://www.thegameequation.com/contact/)


Brian Meidell Andersen, director of public relations

The Game Equation

+45 28112923



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