Football Pro

Tuesday March 25 2008

All media – for immediate release

NEW mobile and online football gaming company Sports Pro Games Ltd has signed a ground-breaking sponsorship deal with The Sun newspaper.

The agreement allows Sports Pro Games Ltd to use The Sun logo online and in-game with its new mobile phone and internet football game Football Pro.

The partnership will see The Sun take up in-game branding, such as post-match screens, and on pitch-side advertising boards.

Football Pro is the world’s first online and mobile football game where users ‘train’ their own virtual player by putting him through a series of drills and coaching challenges.

Fans can then upload their player’s stats onto Sports Pro Games Ltd’s website ( www.sportsprogames.com) where, once the player hits the required level of ability, he is selected to ‘sign’ for a virtual team.

Teams go head-to-head in online League and Cup competitions, and the players develop their Football Pro careers just like players do in the real world.

Sports Pro Games Ltd’s Head of Development Rob Henderson said: “We’re delighted to enter a partnership and sponsorship package with such a massive and recognisable brand as The Sun.

“Football Pro is the world’s first mobile-to-online, fully-connected football gaming experience. Using the extensive marketing channels at The Sun, and its parent company News International, Football Pro will become a massive hit with football fans across the world.”

News International Head of Mobile Commercial Development James Davis said: “Football Pro is an exciting new concept and helps to enhance The Sun’s mobile football offering.”

Everyone can download Football Pro for a FREE trial now!

For your FREE Football Pro trial text “footballpro” to 62866.

After the free trial customers can then subscribe to play-on for only £1 per week, which is collected through their mobile phone operator - or at discounted rates online at www.sportsprogames.com

ENDS

Media Notes:

Rob Henderson is founder and CEO of Plus Markets company Smoking Gun Entertainment Group plc, which has developed a range of successful, club-based football titles. The company has worked directly with FAPL Champions Arsenal and Chelsea, and Scottish giants Rangers and Celtic.

Michael Barcia is a Director and joint owner of Meridian Corporate Finance (MCF). MCF specialise in acquisitions, disposals and fundraising for owner-managed businesses.

Tim Christian has previously worked at MD-level in both video distribution with Paramount and Universal and computer games publishing.

In 2002, he formed Media Forensics Ltd, the computer games industry’s leading independent royalty audit company. He was also a founding shareholder of Data Genetics International Ltd, the UK’s largest independent computer forensics investigations company.

For all Football Pro media enquiries including in-game imagery please contact Andy Lulham at:

PAUL RIDLEY LIMITED

52 Lime Street

London

EC3M 7AF

T 020 7397 0500

F 020 7623 9682

E andy@paulridleyltd.com

W www.paulridleyltd.com