Football Director DS

July 31st 2008: Sports Director is proud to announce the launch of Football Director DS, the first football management game for Nintendo's hugely-popular handheld video game console, the Nintendo DS™.

Designed by veteran football management game designer Roger Womack (whose credits include Championship Manager, FA Premier League Manager and Football World Manager) and developed by Bradford-based Four Door Lemon, Football Director DS brings all of the tactical and strategic depth that's expected of a contemporary football management game to Nintendo's handheld console. The game's authenticity is strengthened by its official Football League licence.

Completely new to this format - and filling the gap for the 50 per cent of UK Nintendo DS owners who are football fans* - the game has been developed from the ground up to take advantage of the Nintendo DS’ unique hardware configuration.

With an intuitive, Nintendo DS stylus-driven interface, Football Director DS is remarkably easy to pick up and play. However, this ease of use has not been achieved at the expense of gameplay, as the creators have packed in enough tactical and strategic depth to make it a serious mobile option for even the most dedicated hardcore football management gamer. The game experience is flexible enough to be played in bite-sized, five-minute chunks or alternatively over longer, season-conquering sessions.

"The release of Football Director plugs one of the very few gaps in the Nintendo DS' extraordinarily broad software roster... and it does it in some style," says Peter Sleeman, Managing Director of Pinnacle Software, the worldwide distribution partner for Football Director DS. "This game has been beautifully conceived and executed and, as a result, will appeal to anyone with an interest in football, from the casual armchair fan to the hardened management simulation aficionado looking for a mobile 'fix'.”

Taking complete control of his or her favourite team, the Football Director player grows and moulds a squad by judicious dealings in the transfer market; drawing from the game's database of around 3,800 players drawn from all of the major leagues across the globe. This squad can then be developed into a winning unit using the game's exhaustive training and tactics functions.

As in real life, however, the true test of a team's mettle only comes when the transfer activity ends, the tactics are set and the players cross the white line. At this point Football Director DS players take their place in the virtual technical area to direct proceedings as matchday events unfold 'live'.

As the name suggests, though, there's more to Football Director DS than simply selecting and preparing a team. In addition to building and coaching a title-challenging squad, the player also gets to choose his or her own non-playing staff, hiring and firing to create the ideal backroom team to support the entire playing staff; from first team stars to youth team hopefuls. And the management responsibility doesn't stop there either, as the player also takes responsibility for his or her club's financial performance, having full access to the club's accounts and control over wages, contracts and dealings with the bank.

Football Director DS Features:

Football Director DS will be released through Pinnacle Entertainment in September 2008. Further information is available online at www.footballdirector.com.

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For further information, please contact:

Ciaran Brennan

ciaran@eyecubed.co.uk

07802 898130

Oliver Birch

oliver.birch@pinnacle-software.co.uk

020 8309 3710

About Sports Director Ltd.

Sports Director Limited was founded in 2007 to focus on the design and develop sports management games based on Sport Director’s proprietary management game engine which is capable of both offline and online use primarily for handheld and mobile platforms. With more than 20 years' experience in the development of games on all major gaming platforms both single and multiplayer Sports Director has the technology and tools to produce quality sports management games for all gaming platforms tailored for all markets worldwide.

About Four Door Lemon Ltd.

Four Door Lemon Limited develops; provides and supports cutting edge game and interactive media technology services, which are sold to gaming and other interactive media companies. Four Door Lemon Limited was founded by Simon Barratt and Tim Wharton in early 2005. Since then the company has built up a high-quality, full-time internal team of five developers, with further development support from experienced regular contractors. FDL has developed and established a solid set of working practices, tools and technologies for an efficient method of product development and management across all gaming platforms. As well as providing programming support FDL licenses its technologies to multiple worldwide third party clients in varying configurations suitable to their clients' needs.

About Pinnacle Software Ltd.

Pinnacle Software is a division of Pinnacle Entertainment, an independent and privately-owned company (formerly part of the Bertelsmann Media Group). For the past 20 years the company has provided bespoke sales, marketing and logistics solutions, primarily in the UK consumer entertainment marketplace, including music, DVD, video games and merchandise. Pinnacle Entertainment has recently diversified into new business areas, including worldwide distribution of new game content via strategic partnerships and licensing deals.

About The Football League

Formed in 1888 by its 12 founder members, The Football League is the world's original league football competition and is the template for leagues the world over. With 72 member clubs, it is also the largest single body of professional clubs in European football and is responsible for administering and regulating the Coca-Cola Football League, Carling Cup and Johnstone's Paint Trophy, as well as reserve and youth football. To find out more go to www.football-league.co.uk.

NINTENDO AND NINTENDO DS ARE TRADEMARKS OF NINTENDO.