FIFA 10

GUILDFORD, UK. – August 5th, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today unveiled the UK cover athletes for EA SPORTS™ FIFA 10. Chelsea FC midfielder Frank Lampard and Arsenal’s rising star, Theo Walcott, join Manchester United striker Wayne Rooney as the faces of FIFA 10 in the UK. FIFA 10 will be available from October 2nd on PLAYSTATION®3 computer entertainment system, Xbox 360®™ video game and entertainment system, Wii™ home video game system, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.

FIFA 10 marks the fifth year the 23-year-old Rooney has been featured on the UK pack cover while Walcott makes his debut. Lampard previously featured on the UK cover for 2006 FIFA World Cup.

“FIFA is definitely the best football game on the market, and I am delighted to be featured on the cover again,” said Manchester United and England striker, Wayne Rooney. “I play the game regularly online and against a lot of the lads at the club and I’m looking forward to the 360 degree control as it will make FIFA even more realistic than any other football game out there.”

“I’m really pleased to be part of the EA SPORTS FIFA franchise. Being on the cover of this great football video game with such a long history is really special for me”, said Lampard. “

"To join the likes of Wayne Rooney and Frank Lampard on the cover of FIFA is a huge honour for me" said Theo Walcott. "FIFA is the game of choice in the Arsenal dressing room so I'll have to keep on top of my game to make sure I’m the best FIFA 10 player at the club."

“We’re delighted to welcome both Frank and Theo to the EA SPORTS FIFA franchise for the 2009-2010 season,” said Trevor Uzice – Marketing Manager for FIFA 10. “Along with Wayne, they represent the very best of English football talent and we’re proud to have them join us for FIFA 10”.

FIFA 10 will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of football to date. On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA 10 mirrors real-world football, providing more sophisticated ball control, and physical interaction between players. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. FIFA 10 also features a deeper iteration of the ever-popular Manager Mode with more than 50 major improvements.

FIFA 10 will be available in stores worldwide from October 2nd 2009. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 17 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. FIFA 10 has not been rated yet.

Visit WWW.EASPORTS.CO.UK/FIFA for more information.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NCAA, NBA, FIFA, NASCAR, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Xbox 360 is a trademark of the Microsoft group of companies and is used under license from Microsoft. PlayStation and PLAYSTATION are registered trademarks of Sony Computer Entertainment Inc.