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Field & Stream Fishing

We'd imagine you'll catch more in the stream than the field, but either way an arcade-style angling experience is promised.


Super Happy Fun Fun, Inc. Announces Field & Stream Fishing for iPhone, iPod touch and iPad.

AUSTIN, TX – August 30, 2010 – Super Happy Fun Fun, Inc., the developer and publisher of the smash hit iPhone version of Big Buck Hunter ® Pro TM today announced the release of its newest game for the Apple iPhone: Field & Stream Fishing.

Field & Stream Fishing is an exciting, arcade game that breaks the mold of existing slower-paced fishing titles with a focus on angling action. Its flick motion casting and wily fish population give every player a chance to hone their skills and haul in the big ones.

“We can’t always get out to the lake,” said Mark Stephen Pierce, CEO of Super Happy Fun Fun, Inc., “So pairing the Field & Stream ® brand with an arcade-style iPhone game provides a ton of enjoyment for casual game players and outdoorsmen alike. Our new partnership with Field & Stream is a great opportunity to further build Super Happy Fun Fun’s reputation as a provider of great outdoor sports titles for iPhone users. Field & Stream has huge brand recognition and our game embraces the sport of fishing with an equally huge injection of fun.”

Field & Stream Fishing releases with fifteen fishing spots across three famous fishing locations: Whitebear Lake, Minnesota; Lake Amistad, Texas; and Kanai River, Alaska. A fourth location, Torch Lake, Michigan, is available as downloadable content with more fishing locations planned for future updates. Built into the product are information tickers and live notifications of catches.

“We want people to come back and we want them to tell their friends” says Pierce, “which is why we built in rich social networking features. Not only can you post your achievements to Facebook and global leaderboards, but you are also notified of how well your friends are fishing the very same spot. It is fun to tell a fish story, but it’s more fun if you can prove it in real time. If the competition just among our beta test crew is any indication, the iPhone community at large is going to light up the leaderboards for bragging rights on every monster catch.”

Field & Stream Fishing is available now for $2.99 on both the iPhone and iPod touch, through the iPhone App Store. http://itunes.apple.com/us/app/field-stream-fishing/id365103480?mt=8

Real Lakes, Real Fish, Reel Fun!

Check out Super Happy Fun Fun online to learn more: www.superhappyfunfun.com,

twitter.com/shff and facebook.com/pages/Super-Happy-Fun-Fun-Inc

About Super Happy Fun Fun, Inc.

Super Happy Fun Fun (SHFF) is a leading developer of mobile games, applications and Plug ‘n’ Play TV Games and was founded in 2001. Headquartered in Austin, Texas, the experienced team, led by video game veteran Mark Stephen Pierce, SHFF creates and delivers some of the best interactive entertainment, including the classic Return to Dark Castle, the award-winning Tilt-A-World and iPhone titles Big Buck Hunter ® Pro TM , Snowboarding TnT, Star*Burst and Ace Yeti Trapper. For more information, please visit www.superhappyfunfun.com.

About Field & Stream ®

Field & Stream ® , The World’s Leading Outdoor Magazine, is the country’s largest enthusiast title and most recognized outdoor publication. Devoted to the complete outdoor experience and lifestyle, Field & Stream ® ( www.FieldandStream.com) gives its readers the knowledge and inspiration to pursue the sports they love. It celebrates the outdoor experience with great stories, compelling photography and sound advice, while honoring the traditions hunters and fishermen have passed down for generations. Established in 1895, Field & Stream ® is published 11 times per year by the Bonnier Corporation.

The Bonnier Corporation ( www.bonniercorp.com), one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.

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© Super Happy Fun Fun, Inc., 2010, All Rights Reserved.

Media Contacts:

Mark S. Pierce, Super Happy Fun Fun, Inc.

(512) 349-7877 ext.100


Amanda McNally, Field & Stream

(212) 779-5527


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