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Fender signs with EA for Rock Band deal

Electronic Arts has inked a deal with three iconic names in music manufacturing as Fender, BOSS and Roland have all agreed to appear in the upcoming game Rock Band.

Electronic Arts has inked a deal with three iconic names in music manufacturing as Fender, BOSS and Roland have all agreed to appear in the upcoming game Rock Band.

The games guitar peripheral will be modelled after the Fender Stratocaster, with Fender basses and amps also set to feature in the game.

Guitar effects pedal maker BOSS and electronics specialist Roland will also be offering their respective brands to Rock Band, a title in development with EA, MTV and Harmonix.

âThe Stratocaster has been the weapon of choice for many of the world's legendary guitarists,â commented Alex Rigopulos, president of Harmonix.

"Giving the players the opportunity to rock out using a guitar peripheral modelled after the Strat really adds to the authenticity of the experience."

Paul Youngblood, president of BOSS, added: âLike the Fender Stratocaster, BOSS effects pedals have a long distinguished history.â

"Having the Strat in Rock Band is gong to take the virtual world by storm and when it does, we'll be proud to have the BOSS name and pedals right there with it."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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