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Fast & Furious Adrenaline

On the App Store now for $2.99.

NEW YORK, LONDON - April 28, 2010 - I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, puts the pedal to the metal as it announces today the global launch of Fast & Furious: Adrenaline for iPhone® and iPod touch®. Developed in partnership with Universal Partnerships & Licensing, the seventh installment in the best-selling mobile racing franchise of all time will also be the most exciting, socially connected and cutting edge game, as it maximizes the technological capabilities of the iPhone®. Available in the Apple® App Store for $2.99 the game takes players to the mean streets of Los Angeles where they must defend their turf and conquer territories by wining races.

Racing and Fast & Furious fans everywhere will, for the first time, be able to share their dominance in the world of underground street racing through innovative social network and connectivity features. Fast & Furious: Adrenaline allows players to upload videos of their fastest races to both Facebook and YouTube and see how they stand up against the competition on the Facebook leader board. The game also features Wi-Fi and Bluetooth multiplayer functionality that allows players to connect for multiplayer turf wars and ghost races against other players. Regardless of game mode, this innovative new title delivers high-resolution graphics, ultra-responsive accelerometer-based steering controls and smooth gameplay that delivers the pulse-quickening speed and intensity of real street racing.

"The Fast & Furious franchise has set the standard for mobile racing since its inception, and this game raises the bar once again," said Tony Leamer, VP of Marketing at I-play. "Fans of the series and racing games alike will be blown away by the new tracks, amazing cars and cool social features in the game."

"Fast & Furious: Adrenaline is a great next chapter to one of Universal's most storied franchises in film and mobile gaming," said Calvin Lim, Director of Mobile Sales, Universal Partnerships & Licensing. "The connected features and original storyline create a unique gaming experience that is unmatched in the industry."

Fast & Furious: Adrenaline puts gamers behind the wheel of 35 muscle, import tuner and exotic cars to master five different races including Road Race, Cop Chase, Time Trial, Boss Battle and Drag Race in four different Los Angeles locales - Downtown, Suburbs, Beach Front and Industrial. Additionally, the game features an all-new mode,Turf Wars, which drops players into a vibrant street-racing scene where they will join a crew and then conquer territories by winning races, as well as defending existing turf when attacked. Gamers can also use Kudos scoring to increase their rank toward unlockable content including cars, modifications and garages.

Fast & Furious: Adrenaline is now available in the iTunes store and at www.iplay.com.

Enter to win Fast & Furious prizes here:


About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With top franchises and massive distribution across online, social, mobile and interactive television - I-play content reaches global consumers and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division is the creator of the hit Dream Day series, as well as the first casual games for bestselling authors James Patterson, Nora Roberts and legendary mystery author Agatha Christie. I-play's mobile division is delivering some of the biggest selling franchises in the mobile space, including the world's No. 1 best-selling racing franchise, Fast and Furious, based on the blockbuster movies. I-play's Interactive Television group provides unmatched casual game content for the for the living room, currently available to 38 million homes through key partners such as DISH Network, DirecTV, Bell ExpressVu and many others. I-play is headquartered in New York City, with offices around the world including Seattle, London, Tel Aviv, St. Petersburg, Russia and Dunfermline, Scotland.

About Oberon Media

Oberon Media is the world's leading multi-platform casual games company, delivering global, integrated casual games solutions across online, social, mobile/Smartphone, interactive TV and retail categories. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Yahoo!, Electronic Arts, Orange France and more. Oberon Media's game publishing division, I-play, works with the industry's most talented game developers to produce the top-selling casual games, which are played across online, social, mobile/Smartphone, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

About Universal Partnerships & Licensing

UP&L oversees Universal's consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal's theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the studio's vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.


Oberon Media

Joseph Lasala




Ian Macleod

+44 7909 522254


Bender/Helper Impact

Marion Wallace/Chrissy Kelleher


marion_wallace@bhimpact.com/ chrissy_kelleher@bhimpact.com


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GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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