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Farm Frenzy

Farming sim set out to graze on the iPhone.

ALEXANDRIA, July 13 -- Alawar Entertainment, a leading publisher of casual games, today announced the release of the iPhone version of Farm Frenzy. Users of the popular iPhone platform can now play one of the most successful casual games in history and put their abilities to the test in the award-winning farming sim.

Released in November 2007, the PC version of Farm Frenzy was an immediate chart-topper at Real Networks, Oberon, MSN, BigFish Games, Pogo, iWin, Reflexive and other portals. By early 2008, Farm Frenzy had become one of the best-selling games Alawar had ever published.

The Farm Frenzy sequel quickly outperformed its famous predecessor. Just one week after its release, Farm Frenzy 2 was already in the Top 10 at www.alawar.com. The addictive and entertaining farming sim also became a chart leader on Real Networks, Oberon, MSN, BigFish Games, Pogo, iWin and Reflexive. And in early 2009, Farm Frenzy 2 received the prestigious iParenting Media Award for Best Computer Program for Kids and Families.

Alawar Friday's Games, an internal studio of Alawar's, developed the iPhone version of Farm Frenzy. The team managed to port the game with virtually no changes to the high-quality graphics and gameplay. Farm Frenzy is controlled using the Apple iPhone's touch-sensitive screen, making the game even easier to play than the PC version. All the player has to do to plant grass, collect products or send a truck to market is touch the game field.

The rest is classic Farm Frenzy: players maintain and develop their farm, breed sheep and cows and fend off bear attacks. To thrive in their business, players must improve existing structures and purchase new ones.

"We're excited about bringing Farm Frenzy to Apple's revolutionary iPhone platform," says Kirill Plotnikov, vice president of publishing at Alawar. "Every iPhone, iPhone 3G and iPod Touch user can now play it. At the moment, we're completing work on another mobile title -- an arcade cooking sim called Gourmania. I hope casual players will like it as well."

About Alawar Entertainment

www.alawar.com

Alawar Entertainment has specialized in the development, publication and distribution of casual games since 1999. The company has published more than 200 titles worldwide and is the largest provider of casual games in Eastern Europe. Today, Alawar works with five internal studios and more than 30 external developers, providing a full range of services that includes game production, distribution and marketing. Alawar distributes its releases via its broad network of Web sites. The company's offerings can also be found on popular download portals, including RealArcade, BigFish Games, Yahoo! Games, AOL, iWIN and others. In addition to distributing games online, Alawar works with CD publishers in more than 20 countries. In 2008, the company significantly increased its presence in Eastern Europe and became the leading distributor of casual games in that region.

Contact:

PR and Mass Media

Tatiana Chernova

Email: pr@alawargroup.com

Phone: + 7 913-905-55-43

David Laprad

Email: david@alawar.com

Phone: + 1 (615) 785-7472

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