Northamptonshire, UK: 23rd March 2007 - Oxygen Interactive is pleased to announce that Liquid Games titles will be available to consumers from £6.99 on PlayStation®2 and £2.99 on PC, effective 26th March 2007.
Since its inception in 2003, family gaming label Liquid Games has evolved with the maturing video games market and grown commercially year-on-year. Now, with the continued growth of the family gaming segment, Liquid Games continues to offer its audience great value.
"Recent research indicates that £9.99 is only perceived as a "good" price point by consumers. We've always aimed to offer family gamers "great value" so we're adapting our Liquid Games pricing accordingly", said Oxygen's CEO Jim Scott.
"We're also kicking off a strong consumer marketing campaign, "Family Price Guaranteed" including targeted TV advertising. And we're supporting the trade with a raft of branded and co-branded in-store solutions to maximise consumer impact!", Scott explained.
About Liquid Games
Simple, easy-to-play, good fun for every member of the family. With accessible subjects ranging from quiz and board games to racing, sports and adventure titles, Liquid Games has the whole family covered, and at a family price point that makes games available to everyone. Liquid Games - Family Price Guaranteed.
Liquid Games and associated Logos are trademarks of Oxygen Interactive Software Ltd in the United Kingdom and/or other countries. PlayStation® and the PlayStation® Family logo are registered trademarks of Sony Computer Entertainment Inc.