Fame & Fortune

CALGARY, ALBERTA, CANADA - May 21, 2010

On Memorial Day Monday, May 31, 2010, TRZZonline.com …Gaming. Music. Technology., a Ph03nix New Media company, launches their new social game, TRZZonline’s “Fame & Fortune”, fusing time management/social gaming with the entertainment industry. TRZZonline’s “Fame & Fortune”, will be featured and exclusively played on Facebook®, creating its own user fan base and joining the upper ranks of its predecessors.

TRZZONLINE’S FAME & FORTUNE

TRZZonline’s “Fame & Fortune” is a social game about acquiring super-stardom, with a tongue-incheek twist on the entertainment industry, played on Facebook. Players will assume the role of the ‘starving artist’ as they move to Hollywood to build a career in the music and film industry(s). From living in their car; to waiting tables in restaurants; to ultimately owning a private island… it’s all here! This fun journey provides your ‘pretentious-self’ with a false sense of security as you climb the ladder of success. It also gives you a few ‘reality checks’ along the way when your friends from your Facebook friends list join in on the fun and compete with you. Challenging your friends to see who is the most popular, or who has the largest entourage, or who owns the largest mansion is what will keep you coming back for more, (not to mention, an in-game music player that contains a GREAT playlist of Top 40 music and indie artists’ songs that make you want to just leave the browser open all day). Special rewards and perks are unlocked as you become more and more successful, although, if you become too successful, your friends are able to execute antics like creating “Bad PR” to knock you down a few notches.

This game taps into the budding star within us all. You can acquire fame and fortune the old fashioned way by performing gigs that allow you to level-up and make money, or you can get on the fast track with in-game “ICE” purchases that allow you to quickly upgrade your lifestyle with items that include fancy cars, clothes, beach houses, airplanes, skateboard ramps, pets, paparazzi, security guards, and anything else you can think of that a famous socialite can’t live without.

CONNECTED TO THE ENTERTAINMENT INDUSTRY

While other social game developers are performing the old “copy/paste” cloning method of games that are already popular on Facebook, TRZZonline is creating something completely new by essentially turning their real-world experience in the music entertainment industry into a game that crosses all demographics.

TRZZonline’s Fame & Fortune Facebook Game has teamed up with Hip Hop Weekly Magazine in an effort to show how merging ‘real world’ products with gaming concepts can maximize company exposure through in-game involvement. Hip Hop Weekly Magazine is well known throughout the world for covering “all things happening in urban entertainment”. Inside of TRZZonline’s Fame & Fortune Facebook Game, Hip Hop Weekly Magazine plays the role of the official news reporter, documenting your success as your popularity grows.

TRZZonline already has a huge online following from their previous coverage of music industry events such as: P. Diddy’s Annual All White Party ( http://www.youtube.com/watch?v=Nh9X0dhKcUs), 50 Cent’s 2009 Vegas New Year’s Bash ( http://www.youtube.com/watch?v=zKgW16OOHf4), and BET’s 2009 Hip Hop Awards ( http://www.youtube.com/watch?v=KgMiPF30X0E), just to name a few. “We didn’t want to build another time management game just for the sake of building it. Our team is great at creating games with stellar graphics and amazing game play, but we wanted to do something different…something innovative. We wanted to be one of the first developers to successfully merge online gaming with offline rewards,” said Jon Lam, founder and CEO of TRZZonline/Ph03nix New Media. “Imagine an online game that gives you a chance to meet one of your favorite rock stars, or attend one of their private events. As users level-up, TRZZonline’s Fame & Fortune rewards them with a variety of real-world elements provided by our friends in the entertainment industry.” Play TRZZonline’s Fame and Fortune on Facebook: http://apps.facebook.com/trzzonline.

About TRZZonline | Ph03nix New Media

Ph03nix New Media is a game development company focused on creating inspiring and entertainment multi-platform games. Founded in 2003 by entrepreneur, Jon Lam, Ph03nix New Media specializes in designing casual games, and has received widespread recognition for the Curse of the Pharaoh series, which topped the charts on leading casual game portals. Ph03nix New Media is backed by AVAC Ltd. and received $1.1 million in investment funding. Additionally, the company acquired Blue Unit Studios, a Calgary-based iPhone/iPad game development studio, and formed Triple Hippo Studios, the casual games divisions of Ph03nix New Media. For more information, please visit: www.ph03nixnewmedia.com.

CONTACT

Mr. Potter Esquire

Director, Artist & Brand Relations

TRZZonline | Ph03nix New Media

646-201-6905

potter@ph03nixnewmedia.com