With Sony recently revealing that they have sold over 100 million PS2 consoles worldwide, to a predominantly male audience, Everyman has teamed up for the first time with a games company to deliver its important health message to men. Games publisher Xplosiv will release the high speed, action-packed motorbike racing game 'Jacked' in support of Everyman. This full-on action game will strike the right chord with any red-blooded male and Xplosiv will donate 30p* from every game sold to The Everyman Male Cancer Campaign with the aim of raising £10,000.
As well as helping to raise money for vital research into male cancer, Jacked is also helping to raise awareness amongst men. 99% of cases of testicular cancer are curable if caught early enough, so encouraging men to look out for the signs and symptoms can literally save lives. With prostate cancer, one man an hour dies of the disease in the UK, making it the most common cancer in men.
So get your man to jump on his motorbike and prepare for the rush as he races against mad bikers through city streets, urban wastelands and mountain peaked highways in the ultimate game of motorcycle combat. This action game is available from February 10, 2006 from www.xplosiv.net and all good high street retailers at SRP £19.99 and is available on XBox, Playstation 2 and PC.
- For the initial 6 month launch period
Game Publisher: Xplosiv.Game Developer: Sproing
Game Genre: Action/Fighting/Race
No of Players: One or Two
Formats: PlayStation2/Xbox/PC CD Rom
Launch Date: Q4 2005 RRP: £19.99
The Everyman Campaign is run by The Institute of Cancer Research to raise awareness of, and fund research into, testicular and prostate cancer at The Everyman Centre - Europe's first and only research centre dedicated to male cancer. To find out more about Everyman and ways in which you can help raise funds for male cancer research or for further information on testicular and prostate cancers please contact Everyman on 0800 7319468 or logon at www.icr.ac.uk/everyman
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Robert Lightbody Tel: +44 (0) 208 492 1066
PR and Marketing Assistant