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Eurogamer strikes Rock, Paper, Shotgun partnership

Network becomes sole agent responsible for advertising, sales and business development for PC gaming site

The Eurogamer Network, publisher of GamesIndustry.biz and Eurogamer.net, has inked a new sales deal with PC specialist site Rock, Paper, Shotgun.

The Eurogamer Network will now act as the sole advertising agent for sales, advertising and business development of www.rockpapershotgun.com.

"Working with Eurogamer, a company which has demonstrated the same independent spirit as RPS, makes a huge amount of sense," said Rock, Paper, Shotgun's Jim Rossignol. "The majority of our contributors have worked with the Eurogamer team over the years, too, so it's a relationship of trust, tea and occasional high-fives."

Rock, Paper, Shotgun was established in August 2007 by veteran writers Kieron Gillen, Alec Meer, John Walker and Jim Rossignol, and attracts over half a million unique users each month. The site was recently added to Valve's Steam client, the digital service which boasts 25 million installations.

"We’re incredibly pleased to be working with Rock, Paper, Shotgun. They’re a hugely talented team whose staunchly independent editorial approach complements that of our own," added Rupert Loman, managing director of Eurogamer.

"The partnership represents another growth area for our network and a great opportunity for the commercial development of Rock, Paper, Shotgun."

Rock, Paper, Shotgun will remain editorially independent and intends to continue to invest in extending its PC gaming coverage and organising more community events for its readers.

Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.