Eurogamer registers with ABC ELECTRONIC
25th July 2005
Eurogamer has registered with ABC ELECTRONIC, committing to have its traffic figures independently verified to industry agreed standards, as set by JICWEBS*.
ABC ELECTRONIC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.
Rupert Loman, Director of Operations of Eurogamer Network Limited comments:
"We've registered with ABC ELECTRONIC so that advertisers can market their products with Eurogamer with absolute confidence in our readership figures. The time has come for a single, independently-verified traffic measurement and we hope that the other games sites will follow our lead to help further increase the credibility of the online advertising sector for the benefit of all."
Richard Foan, Managing Director of ABC ELECTRONIC comments:
"We are extremely pleased to welcome Eurogamer into registration, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a larger share of marketing spend."
Ends
For further information please contact:
Mark Barber / Phil Borge / Kristen Lazur
Eulogy!
Tel: +0044 20 7927 9999
Email: mark@eulogy.co.uk / phil@eulogy.co.uk / kristen@eulogy.co.uk
About Eurogamer Network Limited
Founded in 1999 by brothers Rupert and Nick Loman, Brighton-based Eurogamer is the publisher of the UK's most popular games content website, Eurogamer.net. It also publishes the market-leading industry resource, GamesIndustry.biz and is gearing up for the impending launch of MobileIndustry.biz.
Contact: Rupert Loman
Tel: +44 (0)1273 382 521
Email: rupert@eurogamer.net
About ABC ELECTRONIC
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.
ABC ELECTRONIC's role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.
ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org
*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.