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End2End delivers fully managed Content Retailing Solution to Vodafone Turkey

Barcelona, Spain - February 12th, 2008. Vodafone Turkey, Turkey's second largest mobile operator, has successfully launched End2End's fully outsourced Content Retailing Solution replacing Vodafone Turkey's previous platform service.

The Content Retailing Solution from End2End, Europe's leading provider of managed service solutions for mobile data, provides Vodafone Turkey with a fully outsourced gaming service including sourcing, deployments, hosting, retail management and settlement. This deal gives Vodafone Turkey access to over 100 content providers, including games from local developers in Turkey, as well as state-of-the-art content delivery functionalities and settlement services, which optimise profitability and content distribution.

Bernadette Lyons, Managing Director of End2End said "We are very happy with the extended cooperation, and we are working very actively with retail activities to be able to further increase the volumes for Vodafone Turkey."

End2End's Content Retailing Solution is already live in 20 countries, delivering retail and content management to leading operators across Europe and Asia Pacific. End2End's recent acquisition of Terraplay has strengthened its offering with the addition of in-game billing, cross operator community and multiplayer, and, combined with its content delivery system, takes End2End's mobile games retailing to a new level.

About End2End

End2End increases revenues and profitability of mobile data propositions for operators and service providers through outsourcing. End2End's managed service solutions enable companies to benefit from specialist expertise, optimised processes and economies of scale to drive revenue growth while reducing Total Cost of Ownership by an average of 50% and reducing risk.

End2End is a mobile data specialist with extensive expertise and a solid track record of delivering partially and fully outsourced solutions that include a combination of technology and business processes. The company's solutions are currently powering the delivery of mobile data services and content across more than 50 mobile operators in 20 countries on five continents. Customers include market leaders such as Microsoft, Motorola, Orange, O2, and Vodafone.

End2End is an independently operating company within the MACH Group. MACH is the leading data clearing and financial settlement company for roaming.

For more information about End2End, please visit our website at http://www.end2endmobile.com.

-End-

For further information, please contact:

Sven Hålling

Vice President Gaming Services

End2End

Tel.: +46 705 825 323

E-mail: sven.hålling@end2endmobile.com

Chevaan Seresinhe

Sonus PR for End2End

Tel: +44 (0)20 7903 5454

Email: chevaan.seresinhe@sonuspr.com

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