Empire of Sports goes for Private Launch!

Tuesday 18th March/Paris... In order to build the basis for its rapidly growing community, Empire of Sports, the amazing new sports-based MMORPG from Infront Sports & Media and French company F4, has decided to open its doors to an exclusive and select band of 15,000 players, otherwise known as the VIPs, or Very Important Players.

The recruitment of these VIPs starts today all over Europe, thanks to the exclusive support of leading community websites partners: Eurogamer.net for the UK, jeuxonline.info and mondespersistants.com for France, and onlinewelten.com and buffed.de for Germany. As the first ever virtual sporting world incorporating both MMO gameplay and social networking elements, Empire of Sports continues to innovate the MMO genre with this exciting and unique new way of progressively launching to the public.

VIPs will be Empire of Sports' first "real players"

VIPs receive a Gold Pass on arrival that provides them with unlimited access to the currently available sports, full avatar progression and a head start in front of other players as they get to keep all of their progression and equipment once the game goes into full launch later in the year.

As befits someone of genuine VIP status, the 15,000 new Empire of Sports' players will receive the full attention of both Empire of Sports' community and development teams: from fully organised and regular tournaments, to prompt feedback to tweaking requests, everything will be done to ensure VIPs receive the very best gaming experience. Better still, VIPs also have the chance to invite one of their friends to join them in the game, as every new Empire of Sports VIP automatically receives a second, full VIP access code.

VIPs to make Empire of Sports THEIR EMPIRE OF SPORTS!

VIPs start Empire of Sports with access to one city and four sports: training, skiing, bobsleigh and tennis. The other sports - basketball, athletics and football, currently still in beta - will be added progressively to the game content, with VIPs able to apply to join each of these sport's beta tests individually.

Over the coming months additional VIP places will become available for aspiring virtual athletes. These new VIPs will help to reinforce and diversify Empire of Sports' community, until all the VIP's are happy with their Empire of Sports and ready to share it with the rest of the world!

More information to be found on the website: www.empireofsports.com

About Empire of Sports Ltd.

Empire of Sports Ltd. is the joint venture founded by Infront Sports & Media and F4 to produce and operate the Empire of Sports online gaming platform. Empire of Sports Ltd. is based in Zug, Switzerland. Infront Sports & Media is contributing its deep understanding of sports and its long-term relationships with top sports federations, clubs and athletes to the endeavour, while F4 is developing the platform leveraging the expertise of its team in online gaming and the creation of persistent virtual worlds.

About Infront Sports & Media

Infront Sports & Media ( www.infrontsports.com) is based in Zug, Switzerland, and is one of the most experienced international sports marketing companies with an exceptional track record on major events. It is recognised for its innovative marketing skills and the provision of specialist services to sport. The Infront Group is targeting sport at the core of the rapidly diversifying entertainment industry. It has a leading position in football and winter sports and is the Host Broadcaster of the 2010 FIFA World Cup. Its strategy also includes significant expansion in Asia - especially China. Infront has more than 400 employees across the group, with offices in eleven countries.

About F4

F4 ( www.f4-group.com) is a European and Asian computer game development company, coming from the best of the engineering and computer game worlds. Currently, more than 100 people are developing Empire of Sports at its headquarters in Paris. F4 specializes at delivering cutting-edge, revolutionary virtual worlds in cooperation with a wide range of partners. The company is owned by a group whose activities range from software engineering to scientific research and development.