Embassy Multimedia Consultants Debuts Gaming's First Global Consultancy

Atlanta - (August 3, 2006) - A definitive solution to the challenges facing videogame developers, publishers and investors is finally here: Embassy Multimedia Consultants ( www.embassymulti.com) today announced the debut of the world's first videogame consultancy with a true multinational outlook.

Offering a global portfolio of services ranging from mock reviews and marketing/promotional feedback to product acquisitions advice, portfolio assessment, strategic planning, third-party relations, copywriting and development oversight, Embassy Multimedia Consultants is capable of helping organizations of any scope. Staffed by internationally-renowned market insiders, the firm offers commentary direct from leading executives, proven retail performers and journalism's brightest stars - the same people who've brought gaming's biggest brands to North/South America, Eastern/Western Europe, Asia, Australia and the developing world.

Want to know what CEOs look for in product pitches? Seeking AAA content to add your release schedule? Determined to maximize profitability by servicing an ever-growing worldwide audience? Leave nothing to chance. Now you can put burning questions to the experts directly responsible for green-lighting deals, overseeing development and launching IP on an international scale.

"Interactive entertainment is a multibillion-dollar global business. Today's market leaders can no longer afford to play guessing games, or think solely from a domestic standpoint," said Scott Steinberg, managing director of Embassy Multimedia Consultants. "We're delighted to offer industry players proven solutions straight from the most reliable source - people who've been successfully shaping the industry for decades."

To explore company services in further detail or request a quote, please visit the Embassy Multimedia Consultants website at www.embassymulti.com.

About Embassy Multimedia Consultants

Embassy Multimedia Consultants, Inc. is a division of MasterWorx Gaming and Technology Group, the interactive entertainment industry's first venture capital fund devoted exclusively to the independent. Headquartered in Atlanta, London and New York, the company is wholly owned, managed and staffed by proven insiders from the international videogame publishing, software/hardware development, journalism, merchandising, retailing and marketing/public relations fields. Alongside sister agency Loose Cannons, Inc., the firm offers over 40 years of combined experience and insight into the gaming and consumer electronics markets.

For additional information, please contact:

Scott Steinberg, Embassy Multimedia Consultants, ssteinberg@embassymulti.com, (404)306-2000