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ELF TO SPEND THE HOLIDAYS ON NINTENDO'S GAME BOY® ADVANCE FROM CRAVE

LOS ANGELES, Calif. - September 23, 2004 - There is an Elf coming to Game Boy® Advance and his name is Buddy! Crave Entertainment, a leading publisher of videogames, announced today that they will release a handheld game based on the hit movie "ELF" from New Line Cinema. The Game Boy® Advance version of "ELF" will be released in November 2004 to coincide with the release of the infinifilmTM DVD and VHS version of the movie from New Line Home Entertainment on November 16, 2004.

"One of our key strategies at Crave is to select quality intellectual properties and then match them with the right platform and genre of gaming," commented Vincent Bitetti, president of Crave Entertainment. "We are very pleased to be working with New Line Cinema to bring the magic of the movie 'ELF' to the Game Boy® Advance."

"We believe 'Elf' will be one of this holiday season's biggest DVD successes and that children will truly enjoy this game inspired by the film," added David Imhoff, Senior Executive Vice President, Worldwide Licensing and Merchandising.

Developed by Human Soft, ELF for Game Boy® Advance brings all of the fun and holiday cheer of the hit movie.

The ELF game features:

  • 10 action-packed missions following the "ELF" movie storyline
  • Three mini-games themed in elf motifs
  • Five languages
  • Simultaneous release date with the "ELF" infinifilmTM DVD and VHS for the holidays

Scheduled for release in November 2004, ELF will be available for the Game Boy® Advance with a MSRP of $19.99.

About Crave Entertainment:

Based in Los Angeles, California, Crave Entertainment is a privately held publisher of videogame entertainment products. Crave produces games for the major console platforms including Game Boy® Advance, Nintendo GameCubeTM, the PlayStation® game console, PlayStation®2 computer entertainment system, and the Xbox® video game system from Microsoft. For more information about Crave Entertainment, please visit http://www.cravegames.com.

About New Line Cinema:

New Line Cinema is the oldest and most successful independent film company in the world. In addition to the production, marketing and distribution of theatrical motion pictures, the fully-integrated studio has divisions devoted to home entertainment, television, music, theater, licensing, merchandising and international marketing and distribution. New Line is a pioneer in franchise filmmaking and its Oscar-winning The Lord of the Rings trilogy is the most successful film franchise in history. Together with its subsidiary, Fine Line Features, New Line is a unit of Time Warner. More information about New Line Cinema can be obtained at www.newline.com. Press Contacts for New Line Cinema: Stephanie Baumoel or Sheila Feren at FerenComm, 212.983.9898.

CONTACT:

Gonzo Communications

Kirk Green

(949) 459-2165

kirk@gonzocom.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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