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Edinburgh Interactive Festival 2008

PlaySpan's Karl Mehta to address assembled horde.


SANTA CLARA, Calif. - July 1, 2008

PlaySpan, the gaming industry’s first publisher sponsored in game commerce network, is proud to announce that CEO Karl Mehta will address the esteemed participants of the Edinburgh Interactive Festival on Monday, August 11 at the Edinburgh International Conference Centre, UK. Speaking before industry academics, developers, publishers, educators and public servants, Mehta will discuss the many ways virtual world economies impact real-world economies through real money transactions.

“Speaking at the Edinburgh Interactive Festival is a monumental privilege and a chance to educate a broad segment of gaming professionals on a new and important gaming sector,” said PlaySpan CEO Karl Mehta, “As the gaming industry’s leading microtransaction solution, PlaySpan represents the cutting edge of virtual world monetization. We believe that this opportunity to convey our insight to the prestigious leaders at EIF represents a major step for the understanding of virtual world economies.”

Now celebrating its sixth year, the Edinburgh Interactive Festival is powered up to showcase the continued popularity, growth, and influence of video games. This year’s Interactive Festival will be more influential than ever, drawing a wide array of press, public and professionals from the world-renown, three-week Edinburgh International Festival. The Edinburgh Interactive Festival offers more events than ever for delegates, with an expanded consumer focus on television, film, and interactive media – creating an engaging spectacle for all.

New to Interactive Festival 2008 will be Features, Exhibition, and Recruitment areas specifically designed to give the public access to the latest games and interactive entertainment job opportunities. Tickets can be obtained from any Gamestation store in Scotland or at the EICC on the day of the event.

Registration for the Edinburgh Interactive Festival is open now at: www.edinburghinteractivefestival.com

About PlaySpan Inc.

PlaySpan is game industry's first publisher-sponsored in-game commerce network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce. PlaySpan is based in Silicon Valley with offices in Mumbai, Seoul and Shanghai. Investors include Easton Capital, Menlo Ventures, South Korea based STIC and Hong Kong based Novel TMT Ventures.

Ben Karl, PlaySpan Inc., Odyssey Public Relations

(415) 955-8531


Sarah Hartland, Edinburgh Interactive Festival, Barrington Harvey

+_44 1462 456780



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