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Ed Relf appointment

Managing marketing at Moshi Monsters maker Mind Candy.

For Immediate Release

LONDON, UK – Mind Candy (developers of the online game for kids, Moshi Monsters) today announced that Ed Relf has joined them as Head of Global Marketing.

With 10+ years experience working for previous companies including MicroProse, Hasbro Interactive, Virgin Interactive, Warhammer Online and more recently Codemasters Online, Ed Relf bolsters the rapidly growing team at Mind Candy as they look to grow their latest social online game Moshi Monsters. Ed Relf, previously Director, Marketing at Codemasters has joined the company at a pivotal time when Moshi Monsters is experiencing rapid growth across Europe and North America.

“It’s fantastic to join such a great forward thinking, dynamic and diverse company such as Mind Candy”, commented Ed Relf, Head of Marketing at Mind Candy. “My immediate focus will be establishing the global marketing framework to springboard Moshi Monsters as one of the worlds leading online children’s game.”

Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids. Moshi Monsters is free to play, allowing kids to adopt their own pet monster and play games online with millions of other children across the world. Ed Relf will be tasked with building the global marketing and communications infrastructure of the game that has already seen rapid growth over recent months.

Moshi Monsters is free to play however Moshi membership is also available allowing players for a low monthly fee to unlock additional in-game content, further personalise their pet monster and collect rare pet Moshlings.

To create your free Moshi Monster and enter a world of fun and puzzles visit www.moshimonsters.com



Mind Candy

Edward Relf

Head of Marketing




For artwork & press materials relating to this press release visit http://www.moshimonsters.com/artassets


Mind Candy was established in 2004 by CEO Michael Smith, UK based entrepreneur who previously founded Firebox.com and Second Chance Tuesday. He currently runs Mind Candy, a social gaming company that created the global treasure hunt Perplex City and more recently launched the highly successful children’s social gaming site Moshi Monsters. For more information on Mind Candy visit www.mindcandy.com


Moshi Monsters is a world of adoptable pet monsters, an exciting cross between a virtual pet, social network and educational puzzle games site for kids. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. Over 1 million monsters have been adopted at the site to date, 8m friendships made, and over 23m puzzle sessions played! For more information on Moshi Monsters visit www.moshimonsters.com

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