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EA to extend Take-Two offer again?

Report suggests Electronic Arts will continue to pursue acquisition target

Electronic Arts is likely to extend its offer to buy Take-Two, according to a report by the Wall Street Journal.

The official offer from EA expired last week, with neither company making any official announcement regarding progress.

In a continuing saga, the FIFA and Madden publisher extended its offer in April, lowering the price to USD 25.74 per share, prompting Take-Two to dismiss the offer as undervaluing the company.

Earlier this month, EA's VP of corporate communications Jeff Brown told GamesIndustry.biz that the company "was not desperate and there's not a clock ticking," over the acquisition, as the longer it takes, the less valuable Take-Two will become.

"EA's not desperate. Part of our business model for making this thing work at USD 2 billion is the assumption that if we can get this done in time to publish their games going into Christmas holiday in '08 – because EA has an unchallenged publishing capacity around the world – we could without question sell more units of those games than they could if they were on their own," stated Brown.

GamesIndustry.biz has contacted Electronic Arts for further confirmation.

Matt Martin avatar

Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.