If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.


EA Redefines In-Game Movies with Cinematic Scenes that Blend Live-Action Video with Real-time Gameplay

Chertsey, UK - 26th July 2005 - Electronic Arts (NASDAQ: ERTS) announced today that model and actress, Josie Maran, will star in Need for SpeedTM Most Wanted launching in November 2005. EA has created a new process that takes Hi-Definition footage of live actors and coverts them into synthetic-looking videogame characters. This revolutionary new process delivers never-before-seen character, motion and facial fidelity with seamless integration into true 3D game environments.

Maran has played supporting roles in hit films including Van Helsing, Aviator and Thelma. She is currently the Maybelline cover girl and has graced covers for Glamour, Self, Vogue, Marie Claire, Seventeen and Lucky Magazine. In Need for Speed Most Wanted, Maran takes on the role of a local street racer named Mia. Maran's character pulls players deeper into the illicit street racing world of Need for Speed Most Wanted as they try to earn respect by beating the top racers on the scene to rise to the top of the Blacklist.

"Video games are much more personal than films since it's an interactive experience for the audience; it's like being invited into their home," said Maran. "For Need for Speed Most Wanted, we performed in front of a green screen, much like a Hollywood set, so all the gamers will see will be real-life video of the actors merged into environments from the game; it's simply amazing."

EA has also tapped into top Hollywood talent including director, David Footman, cinematographer, Brian Pearson, as well as EA's own Senior Art Director and two-time Academy Award nominated visual effects supervisor, Habib Zargarpour, for the green screen video shoot with Maran. Footman's credits include blockbuster films such as The Day After Tomorrow and X-Men, Pearson worked on the hit TV show, Dark Angel, as well as feature films, I, Robot and Underworld: Evolution, and Zargarpour worked on Twister and The Perfect Storm.

Developed in Vancouver, B.C. by EA Canada, Need for Speed Most Wanted will be available in November 2005 for the PlayStation®2 computer entertainment system, Xbox 360TM and Xbox® videogame system from Microsoft, Nintendo GameCubeTM, Nintendo DSTM, Game Boy® Advance, PSPTM portable entertainment system, and PC. Screenshots of the game can be found on the Internet at www.electronicarts.co.uk/press. For more information on the game, please visit: www.eagames.co.uk/needforspeed.

About Electronic Arts

Electronic Arts, Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. PlayStation is a registered trademark and PSP is a trademark of SCEI. Nintendo GameCube, Nintendo DS and Game Boy Advance are trademarks of Nintendo. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. All other trademarks are the property of their respective owners.


GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

More News

Latest Articles