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EA Mobile's line-up

11 games in the pipeline for iGadgets, DSiWare and Android.

EA Mobile TM , a division of Electronic Arts Inc., has revealed a major summer line up of titles in development for multiple mobile platforms, including iPhone ® and iPod ® touch, iPad ® , Nintendo DSiWare TM and Android TM . EA Mobile’s summer releases cover a wide range of genres and are designed for a broad range of audiences including gamers, sports enthusiasts and casual fans alike.

The list of mobile games shown at EA’s events includes:

MADDEN NFL 11 – iPad, iPhone and iPod touch

The most authentic NFL game on the App Store just got even better. In Madden NFL 11 for iPad, iPhone and iPod touch, fans and gamers will be able to play both sides of the ball with equal intensity with Total Defensive Control. Players will enjoy less time in the playbook and more time on the field with the new GameFlow feature. This year, players can draw “Hot Routes Everywhere” literally drawing players’ movements on the field pre-snap, creating the play they want to run. Plus, enjoy eye-popping graphics and maximized controls that set the new standards for gameplay on iPod touch and iPhone. There’s simply never been anything like it. Street Date: Fall 2010

Reckless Racing – iPhone and iPad

Roaring engines, squealing tires and amazing graphics. Reckless Racing mixes old-school top-down racing game play with state of the art graphics and engaging multiplayer features. Perfectly balanced controls let players skid, slip and slide through the most beautiful tracks ever seen on a handheld device - leaving nothing but mud-splattered opponents and skid marks behind. Reckless Racing features a fully stocked internet multiplayer mode, on-line leaderboards and the ability to trade ghost races with other players from all over the world. Street Date: Summer 2010

Need for Speed TM Nitro-X – Nintendo DSiWare

The award-winning Need for Speed franchise comes to the DSi for the first time with Need For Speed Nitro-X. This arcade racer features stylized cars and thrilling race environments bringing the high-speed intensity and the fun arcade racing to the track. Players experience original Need For Speed Nitro fun with unique features throughout including 18 licensed cars and never-before-driven police units, custom tags for in-game use with the DSi camera, 16 updated tracks from all six original Nitro locations, career mode, local multiplayer matches for up to four players, and new rewards and awards. Street Date: Summer 2010

NCAA ® Football - iPhone 4 and iOS3.x

NCAA Football, the first game by EA Mobile designed specifically for iPhone 4, takes advantage of the device’s new Retina display. Players choose from over 55 of the most popular colleges to represent their school or create a new one, and lead them to glory in the BCS National Championship. Multiplayer rivalries with head-to-head play and broadcast commentary from real-life commentators Lee Corso and Kirk Herbstreit further bring the intensity of college football to iPhone 4 gamers. With rules and plays reflecting the real NCAA Division 1 experience, sports enthusiasts can enjoy playing their favorite game the way it’s meant to be played. Street Date: Now available for iPhone 4 and iOS3.x through the App Store

The Sims TM 3 Collector’s Edition – Android TM , exclusively for T-Mobile

EA’s most popular life simulation series, The Sims, celebrates its 10th anniversary with The Sims 3 Collector’s Edition, a special edition designed exclusively for T-Mobile and pre-loaded on the Samsung Vibrant TM , a Galaxy S TM phone. Create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood. Street Date: Summer 2010

SimCity TM Deluxe – iPhone and iPod touch

Build and manage your dream city with SimCity Deluxe for iPhone and iPod touch. Designed for dedicated and casual fans, let your inner urban planner run wild with easier controls, optimized performance, improved visuals, starter cities, and exciting new scenarios. Street Date: Summer 2010

The Sims 3 Ambitions – iPhone and iPod touch

The Sims 3 Ambitions is the all-new Sims game that has all the humor, customization and deep social interaction of The Sims franchise, but now players can pursue their Sims’ passions and turn them into fulfilling professions! The Sims 3 Ambitions, players decide whether their Sim will be the brave town hero or cause loads of mischief among their neighbors. Their future is entirely in the player’s hands! Street Date: Summer 2010


Roll with the original best-selling family favorite – now designed just for the iPad TM ! The bigger screen and the bright, bold touch interface make gameplay on iPad easy and intuitive. Players shake the cup and roll the dice, select dice they want to hold, and keep score with simple tap controls. Four different gameplay modes, including an iPad exclusive “Duplicate Rainbow Mode,” challenge players in unique ways. Players can also become a “YAHTZEE Adventurer” and take on in-game characters designed to test their skills. Along with solo play and Pass ‘n Play with up to four friends, players can also post scores and issue challenges with family and friends using Facebook Connect. Street Date: Summer 2010

RISK – iPhone and iPod touch

The Real RISK Experience! Soon on iPhone and iPod touch, pursue world domination with the original game of strategic conquest. Mobilize against realistic AI adversaries or challenge up to six multiplayer opponents. Play the game that has fired dreams of global conquest for generations! Street Date: Summer 2010

R-Type – iPhone and iPod touch

R-Type for iPhone keeps 100 percent true to the original game allowing fans to get back to the ‘80s video-arcade experience in the palm of their hands. Players will Blast off and strike the evil Bydo Empire, pilot a R-9a “Arrowhead” futuristic fighter, and attack wave after wave of Bydo baddies in old-school side-shooter style. R-Type will include original arcade game features such as eight unique levels with eight different bosses each and three different controls. Street Date: Summer 2010

Command & Conquer 4 Tiberian Twilight – Mobile (JAVA/BREW)

The epic climax of the most gripping sci-fi saga in RTS history is coming out for mobile. Kane returns in the most anticipated RTS experience ever made for mobile! Players battle as the equally potent GDI or Nod factions. An all-out action-strategy blitz can occur when players command their mobile Crawler base and move it on the map. Whether playing defensive or stepping into battle, the player has the right Crawler base for each style of gameplay. Researchable active and passive abilities make each unit a master in its class on the battlefield. Deploy Super Weapons to build battle strength, call for massive destruction with the Ion Cannon or summon help from the Orca Strike… Kane. GDI. Nod. How will it end? Street Date: Summer 2010

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. Since the inception of the iPhone, EA Mobile has been a definitive player with the rise of iPhone and iPod touch ® devices as gaming platforms. Popular games include SCRABBLE, Tetris, MONOPOLY and BATTLESHIP, which have consistently ranked among top sellers and, in 2009, The Sims ® 3 was the #1 best-selling game on the App StoreSM.

For more information about EA Mobile, please visit www.eamobile.com, join us on Facebook at http://www.facebook.com/eamobile or follow us on Twitter: @EAMobile.

About EA Mobile

EA Mobile TM is the world’s leading wireless entertainment publisher with award-winning games such as Tetris ® , Bejeweled ® , The Sims TM , and Need For Speed TM . The EA Mobile portfolio also includes casual games based on the company’s alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS TM brand, including Madden NFL Football, FIFA Soccer and NASCAR ® . EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone TM , iPad TM and iPod ® . For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA TM , EA SPORTS TM , EA Mobile TM and POGO TM . In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.


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