Mobile games and their counterparts on PCs and consoles are set to draw even closer together, according to EA Mobile CTO Lincoln Wallen, who told MobileIndustry.biz that he expects cross-platform integration to become widespread in future.
"Integration across platforms is something that we think the market will evolve to - so it's a very important thing to come about," he commented. "It's not quite there yet, but certainly, looking into the future, we expect most mobile propositions to evolve multi-platform access."
Wallen was responding to a question posed in an exclusive interview with this site, the first half of which you can read today, regarding the company's plans to integrate offerings such as casual gaming portal Pogo.com with its newly expanded mobile gaming division.
"It's not right to say that we're not looking at the integration across multiple platforms," he continued. "Obviously there are various barriers there based on licenses and just sheer practicality, but if you go out far enough we see those things as very highly integrated."
His comments add further weight to the arguments of the many proponents of transmedial access, who advocate game systems which allow players to access content through both mobile and fixed devices - often providing a different way of manipulating the content depending on what type of device is being used.
Also in today's interview, Wallen spoke about the reasoning behind EA's recent acquisition of leading mobile publisher Jamdat, and the progress of the intergration between the two firms.