Chertsey, UK - 21st January, 2008 - Electronic Arts (NASAQ: ERTS) today announced 'Asterix,: The Official Mobile Game of the Movie', will be available across Europe in January 2008. Following an agreement between EA and licensors La Petite Reine and Editions Albert Rene for the exclusive wireless device rights, the launch of the game will coincide with the premiere of Asterix at the Olympic Games, a live action film starring Gerard Depardieu as Obélix, which will be released in over 40 countries throughout the world.
The Asterix series of comics amongst Europe's most successful, selling more than 325 million copies*. The comic, Asterix at the Olympic Games, has sold over 15 million copies worldwide. This is the third live action Asterix movie, following the success of the first two, which grossed $200 million* at the box office worldwide.
The platform adventure game captures the atmosphere of the film and explores the plot as Asterix and Obelix compete in Greece to win the hand of Princess Irina for young Gaul, Lovestorix. Players start out on the streets of Athens before qualifying for events such as long jump, running, disk, football and the chariot race finale.
"A faithful rendition of the Asterix cartoon style, a variety of fun game-play options and the innovative twist on sporting events means that this casual game appeals on many levels," commented EA Mobile Producer, James Dillon. "We're pleased to extend the enjoyment of the film onto mobile and enable players to lead these famous characters to their destinies."
The game offers fans all their favourite characters from the comics, including Panoramix (Getafix), Caesar and Brutus and is ideal for sporting fans and cartoon lovers alike.Source: Les Editions Albert René -END-
For more information about the EA Mobile line up of games, please visit www.eamobile.com
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press
Asterix: The Official Mobile Game of the Movie ® 2007 Electronic Arts Inc. All Rights Reserved. EA and the EA logo are trademarks or registered trademarks of Electronic Arts Inc. in the United States and / or other countries.
® 2007 LES EDITIONS ALBERT RENE / GOSCINNY-UDERZO
® 2008 Pathé Renn Production / La Petite Reine / Tri Pictures / Constantin Film / Sorolla Films / Novo RPI / TF1 Films Productions.