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EA launches NBA Live 07

Market-leading sports franchise hits the US

EA Mobile has launched its market-leading sports franchise NBA Live 07 on handsets across the US.

The basketball game makes the most of the NBA license, featuring 30 teams with updated rosters, real-life player stats and commentary.

"With the global appeal of NBA Live it is important to us to assemble an All-Star team of international players who reflect our worldwide basketball franchise leadership," said Keith Munro, VP of marketing for EA.

A European release for NBA Live 07 is still to be confirmed.

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