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EA: Console revenue down 30% in Q3

Packaged goods revenues drop 29% while digital is up 6%

EA's console revenue dropped 30 per cent in the third quarter of fiscal 2010, according to the company's latest financials, while handheld and mobile revenue was down 27 per cent.

Sales from all three of the home console dropped almost equally - by 22 per cent for Xbox 360, 23 per cent for Wii and 21 per cent for PlayStation 3. Sales of PlayStation 2 games were also, inevitably, down on the previous year with a 75 per cent drop in revenue from the console, but still generated sales worth $44m.

On the handhelds, the DS saw the biggest decrease in revenue - almost half that of the previous year - from $118m to $63m. PSP software sales were down 17 per cent to $30m.

While revenue generated from packaged goods dropped 29 per cent in the quarter - accounting for sales of $1.05bn, digital sales were up six per cent for the publisher from $126m to $133m.

Packaged goods accounted for 85 per cent of business, down from 89 per cent, while digital sales made up 11 per cent, up from eight per cent. Licensed and other products made up the remaining four per cent of products.

In terms of sales in individual territories, European sales were down by the largest percentage with the region accounting for 37 per cent of sales, down from 43 per cent, while North America's slice of sales rose from 52 to 58 per cent.

European revenues dropped by 22 per cent, North America 28 per cent and Asia 18 per cent.

EA's revenue for the quarter overall was down 25 per cent, however losses were also slashed from $641m to just $82m.

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Kath Brice

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