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Welcome to the greatest Rally in the World

CHERTSEY, UK, November 15th, 2007 - Electronic Arts (NASDAQ: ERTS) today announced the release of the officially licensed Dakar 2008 game. Dakar 2008 has been created exclusively for mobile phones and will be available for download to compatible handsets across Europe from the 14th December 2007, allowing fans ample time to enjoy the adventure before the real-life rally begins in January.

Dakar 2008 captures the spirit of the amazing Dakar rally adventure with a race comprising of 15 different stages spread over 5 countries. Gamers must practice their navigational skills whilst on the lookout for traps that could mean losing precious seconds in their quest for victory.

"Following the success of Dakar 2007, and the continued popularity of this famous race, we're delighted to bring Dakar 2008 to rally and mobile gaming fans across Europe," said Javier Ferreira, VP European Publishing. "Thanks to our continued relationship with the Dakar rally, EA Mobile is recreating the excitement of the rally for the mobile platform."

Dakar fans will storm through Lisbon, Morocco, the Western Sahara, Mauritania, Mali, Senegal and eventually Dakar itself on their mobile phones. With a brand new 3rd person perspective, gamers will take to the Dakar rally via three exciting game modes: Rally, Quick Race and Flag Chase. Rally mode brings the Dakar race to life with a mix of endurance, speed and control, ensuring a thrilling and fun experience. Quick race mode offers one-off races so players can kill five minutes with a quick spin, or beginners can get used to the individual tracks before entering the championship. Flag Chase mode provides five exclusive race circuits on which gamers capture flags.


About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the United States and / or other countries. Dakar is a trademark of Société Paris-Dakar. All other trademarks are the property of their respective owners.

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