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EA announces G.I. Joe game

New title under development to coincide with live-action movie adaptation

Electronic Arts has secured the rights to titles based on the G.I. Joe brand.

Hasbro's famous franchise of childrens' toys will see itself adapted into a cross-platform title to coincide with the live-action movie, G.I. Joe: Rise of the Cobra, set for release in August.

"As Hasbro and Paramount Pictures reignite the G.I. Joe property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming," said Chip Lange, GM and VP of EA Hasbro.

"G.I. Joe offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure game which will thrill gamers as well as G.I. Joe fans."

Mark Blecher, general manager of Digital Gaming and Media at Hasbro, added: "G.I. Joe has been an icon of action for 45 years."

"EA has tapped the legacy of the G.I. Joe vs. Cobra saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography that we hope will resonate with millions of fans."

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James Lee