London, UK & San Mateo, CA - 29th March 2006: I-play, the mobile entertainment company, today unveiled another stellar line up of games that combine strong, proven franchises and original IP, covering a range of popular genres from car racing, trivia quiz and casual puzzle titles.
Coming soon is Boulder Dash®-M.E.TM 2 , the latest mobile edition of the multi-million selling timeless and classic action-puzzle game. The loveable RockfordTM returns to mobile following 2003's commercially successful and award-winning mobile debut of the title. Developed by InstantCom, I-play and First Star will co-publish the game to I-play's extensive global distribution network.
Next up is FMXII , where gamers can pull off the most stunning stunts imaginable in this hair raising MotoX title developed by mobile games specialist Xendex. Ride as high as you can and pull off as many tricks to progress to the next level. Race in the snow or in the desert; tune up your bike in the garage and take on your rival to be the best on the block in the ultimate extreme racing bike game on mobile.
Put your wits to the ultimate test and find out if you are The Weakest LinkTM in the 2nd Edition, sequel to the internationally popular original mobile game, based on the BBC's quiz show. Even more of the excitement of this knock-out quiz competition is brought to the palm of you hand in a game packed with sharp-shooting phrases and a wealth of questions. This quiz has no room for the incompetent!
Finally, pit your drift racing skills against the best in 'The Fast & The Furious: TokyoTM'. The most successful racing movie and mobile franchise takes off to Japan for a drift racing explosion on Tokyo's streets. Following the plot of the new film you take on the role of the new kid on the block in a strange city where the rules of the street are dangerous and enticing. Master the art of drifting by beating your rivals for pace and skill. The only way to progress is to gain respect and beat the Drift Master. Launching at the same time will be The Fast & The Furious: TokyoTM 3D, with intense 3D graphics that bring the experience even more to life. This is the third I-play title to launch in The Fast and The FuriousTM franchise that has so far has achieved over four million downloads.
"Content drives this business, and the titles and gameplay experience we have lined up for the second quarter of 2006 all have a mass market appeal. The combination of one-thumb gaming casual titles and big brand franchises demonstrates I-play's continued ability to hit the sweet spot in terms of fun, accessible mobile gaming," commented David Gosen, CEO, I-play.
I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
Boulder Dash® is a registered trademark of First Star Software, Inc.