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DQ Craze

Match-three iPhone puzzler with a Dairy Queen theme.

Minneapolis, MN- April 27, 2009 - GameMill Entertainment and Spark Plug Games today announced the launch of a new Match-3 casual game based on the Dairy Queen® property, titled DQ® Craze. The game will ask players to fill orders for a rush of customers by matching tiles throughout the game.

"DQ Craze is a wonderful app that is easy to learn and difficult to master." Jill Anderson, Senior Marketing Manager for International Dairy Queen, Inc. "With a little luck, DQ Craze will be as addicting as our Dilly® Bars."

DQ Craze will be one of the first Match-3 games to have a strong brand behind it on the iPhone & iPod Touch. Throughout the game, players will fill orders for Blizzard® Treats, dip Dilly Bars, GrillBurgers®, and other DQ® favorites.

"DQ Craze combines the best mechanics of the match-3 style games with time management games. We have been very pleased with how well these two popular genres have come together. DQ Craze is truly a unique puzzle experience on the iPhone and iPod Touch." -Brian Kirkvold, Executive Producer for GameMill Entertainment.

"We are thrilled to continue working with a rich brand and bring this to a new platform," said John O’Neill, President of Spark Plug Games. "The addictive nature of match-3 games paired with the colorful DQ® brand resulted in a product we are very proud to deliver."

DQ Craze is currently available in the iTunes store and a high score list can be found at www.gamemillpublishing.com.

About Spark Plug Games: Spark Plug Games is a leading independent games developer licensed for Sony PlayStation®3, Nintendo Wii™, Nintendo DS™, Microsoft Xbox 360® and Apple iPhone™ platforms. Our studio culture embraces the slogan “We ignite fun!”™.

About GameMill Entertainment: GameMill Entertainment is located near Minneapolis, Minnesota. GameMill is a third party publisher of various Children’s and Casual games for the iPhone, PC, Nintendo DS™, and Nintendo Wii™. GameMill is a source of entertaining and fun games for all ages. Some of GameMill's best-selling titles include Puppy Luv, Hidden Mysteries™ Civil War, Cooking Quest, Hidden Expedition™ Titanic, and Lost Secrets™ Bermuda Triangle, and DQ™ Tycoon.

About IDQ:

International Dairy Queen, Inc. (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill®, Dairy Queen’s quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® conceptin August 2005. DQOrange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.

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