Double Fusion/karnig4media deal
Teaming up to serve in-game ads in Nordic parts.
As part of its strategy to extend its advertising sales reach for game publishers, Double Fusion today announced a new sales partnership within the Nordic marketplace.
karnig4media, headquartered in Stockholm, will now represent Double Fusion’s game advertising network in Sweden, Denmark, Finland, Norway and Iceland. karnig4media already represents a strong list of traditional and digital media heavyweights such as Sky News, Times Online, Bloomberg TV, Business Week, National Geographic and Newsweek. Today the Nordic media market is worth an estimated €7.8 billion, of which €1 billion is spent on digital media.
“Scandinavia is a sophisticated and highly connected region with a booming games audience. This partnership provides us with the perfect platform to rapidly build and grow advertising sales within the territory. karnig4media is respected within the market, enabling us to more quickly make inroads into the global brands that are active within these countries, and to provide local advertising campaigns to Nordic companies seeking to take advantage of in- and around-game opportunities,” commented Frank Sagnier, Double Fusion’s European Managing Director.
“In-game advertising is a fast growing segment of the marketing mix and Nordic companies are very interested in learning how to best utilise these new opportunities. karnig4media is proud to assist them by associating itself with a sector leader in the form of Double Fusion” commented Michael Karnig, karnig4media’s Managing Director.
With the partnership in place, Double Fusion will have access to the increasing levels of digital media ad spending in the region, aligned with the burgeoning games audience in the Nordic countries.
“Having the highest broadband penetration in Europe and a sophisticated games audience which is booming make the region an incredibly compelling place to further develop a fast-growing dynamic in-game advertising business,” Sagnier continued.
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About Double Fusion
Double Fusion is the game advertising expert. The company brings together the leading in-game ad serving technology, the broadest network of games across a wide variety of genres, and a sales force that has helped create and evolve the in-game advertising industry. Double Fusion provides marketers and their advertising agencies with the broadest range of in-game, around-game and web-based solutions with which to engage and sell the valuable and hard-to-reach gamer demographics. Double Fusion is privately held and headquartered in San Francisco, with offices in Chicago, New York, Jerusalem, London, and Tokyo. More information on Double Fusion is available at www.doublefusion.com.
Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only
About Kanig4media
Michael Karnig began in international advertising in 1979, as a trainee for McGraw Hill Publishing Company in New York, NY, USA. After working with Benn Bros. in London, England, and CEP in Paris, France, Michael joined in 1981 his father in creating Andrew Karnig & Associates, which evolved into the largest international media representative in the Nordic region.
In 2003, Michael created karnig4media, with the objective to provide Nordic advertisers, and their agencies, with unique multi-national, multi-platform media solutions.
karnig4media
Fleminggatan 15
S-112 26 Stockholm
Tel: +46 (0)8 442 08 70
Fax: +46 (0)8 442 71 79
E-mail: info@karnig4media.com