SAN FRANCISCO-Mar. 14, 2007- Leading independent in-game advertising company Double Fusion has teamed again with game publisher Aspyr Media to be the exclusive dynamic advertising technology provider and sales partner for Top Spin 2 on PC, shipping this week. The partnership further expands Double Fusion's extensive inventory of sports games, allowing marketers to reach tennis fans in a contextual manner within a Triple-A title.
Top Spin 2 serves up 24 top-ranked athletes including Roger Federer, Maria Sharapova and more, a wide variety of events including all four Grand Slam tournaments, a multi-season career and a set of new risk and advanced shots. In detailed, real-world venues such as Wimbledon, gamers can create realistic player models and their own on-court style with slices, drops, top spins, lobs, and drives against the tennis world's best-of-the-best. The game supports up to four players on a single PC, and two players over the Internet or a LAN.
"We are extremely pleased to partner with Aspyr," said Julie Shumaker, VP, Worldwide Sales, Double Fusion. "Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."
Double Fusion's network of sports games reaches a critical mass with the addition of Top Spin 2 for the PC. The title joins online soccer games Power Football and United Football, online baseball game Ultimate Baseball Online, several upcoming games from publisher 2K Sports and more.
"We believe that in-game advertising, when implemented correctly, benefits everyone in the industry," said Ted Staloch, Executive Vice President for Publishing at Aspyr. "Double Fusion's technology and use of contextual advertisements is an excellent example of proper execution that blends seamlessly with the gaming experience."
The addition of Top Spin 2 on the PC to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, casual downloadable games and advanced online games.
Aspyr Media, Inc. is a leading video game publisher that creates, packages and delivers fun to millions around the world. Hailing from Austin, Texas USA, Aspyr strives relentlessly to ensure a quality experience for consumers and industry partners.
To fall deeper in love with Aspyr and its amazing line of products, visit http://www.aspyr.com and see just how much fun you can legally have.
About Double Fusion
Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the game play experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.
Double Fusion is a registered mark of Double Fusion, Inc.
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