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Featured Augmented Reality articles

"The next frontier for AR": Why Niantic is sharing its tech with Lightship

The Pokémon Go developer on how to finally move augmented reality beyond a novelty in mobile gaming

By James Batchelor

How to place virtual objects in the real world convincingly

The team behind Angry Birds AR: Isle of Pigs shares its secrets for making augmented reality feel more like reality

By Magnus Runesson

Niantic raises $300m at a $9bn valuation for "real-world metaverse"

Pokémon Go developer aims at creating "ever-evolving AR map of the world"

By Marie Dealessandri

Latest Augmented Reality articles

Niantic begins licensing its AR tech

Pokémon Go company launches Lightship AR dev kit as Niantic Ventures established to invest $20m in AR metaverse companies

By Brendan Sinclair

Oculus' John Carmack skeptical about efforts to build the metaverse

Veteran developer calls it "a honeypot trap for architecture astronauts" during Facebook Connect keynote address

By Brendan Sinclair

Facebook changes name to Meta

Social network now referring to itself as a social technology company with a goal "to bring the metaverse to life"

By Brendan Sinclair

Magic Leap raises $500m, unveils Magic Leap 2

Company valued at $2 billion, second generation of AR headset expected in 2022

By James Batchelor

Niantic acquires 3D mobile scanning app Scaniverse

Acquisition will further enable Niantic developers and users to create a 3D map of the world using smartphones

By James Batchelor

Microsoft's HoloLens military contract now worth up to $22bn

Company enters production phase on augmented reality headsets for US soldiers

By James Batchelor

The AR hype is building - but success may be years away | Opinion

Rumours of AR product launches from Apple, Niantic and Snap are fuelling belief that a tech revolution is on the way, but enormous problems remain to be solved

By Rob Fahey

What has Square Enix Montreal been doing for the last five years?

As it teases a new Hitman Sniper game and a Space Invaders AR project, head of studio Patrick Naud talks about shifting the studio to free-to-play, what's changed, and what's the same

By Brendan Sinclair

Unity acquires 3D content creator RestAR

Tel Aviv company's tech allows users to render 3D models of physical objects by scanning with a mobile device

By James Batchelor

SuperData revises yearly and long-term XR predictions for the third time this year

Firm expects the Oculus Quest 2 to sell at least 3 million units in 2021

By Rebekah Valentine

Overcoming AR's limitations with Mario Kart Live: Home Circuit

Velan Studios president Guha Bala on reinventing Nintendo's best-selling racing franchise for augmented reality

By James Batchelor

Niantic teams with telecoms for 5G AR showpieces

Pokémon Go developer's "Planet-Scale AR Alliance" to create experiences with persistent AR content, other advances

By Brendan Sinclair

Facebook renames its AR/VR studio collective to Facebook Reality Labs

Update: Oculus Studios will retain its name, and Oculus branding remains

By Rebekah Valentine

SuperData raises XR forecast for 2020 to $6.9 billion

But it's lowering its long-term projections for the second time this year

By Rebekah Valentine

Magic Leap appoints Microsoft exec as CEO

Peggy Johnson takes on the role from August 1

By James Batchelor

Magic Leap's lawsuit against competitor Nreal thrown out of court

"From the beginning we've firmly stated that Magic Leap's claims against Nreal are meritless," says Nreal founder

By Haydn Taylor

Magic Leap CEO Rony Abovitz to step down

Abovitz will continue as CEO until a replacement is found, and remain on the board after the transition

By Matthew Handrahan

Superdata downgrades XR projections for 2020 through 2023

COVID-19 manufacturing slowdown brings anticipated 2020 revenue down to $6.3 billion

By Rebekah Valentine

Magic Leap lays off people "at every level"

AR company says pandemic prompted need to manage costs, shift focus away from consumer products to enterprise market

By Brendan Sinclair

Magic Leap looks for buyers

Augmented reality startup could sell for over $10 billion

By Haydn Taylor

Analysts dole out 2020 predictions

Panel of industry watchers call their shots for the upcoming year in games (and assess how their 2019 calls turned out)

By Brendan Sinclair

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