Newport Beach, Calif.- April 1, 2009- Crave Entertainment, a leading publisher of console videogames, today announced it is shipping Crayola Colorful Journey for Wii TM . In Crayola Colorful Journey, players must use the creativity tools at hand to solve puzzles and help their character complete the quest. With no correct solutions, Crayola Colorful Journey encourages players to come up with imaginative ways to complete each puzzle.
"Crayola Colorful Journey offers an intriguing challenge for kids of all ages," says David Burchi, Senior VP of Content and Strategic Development of Crave Entertainment. "With no 'right' way to solve each puzzle, players have to use their imaginations. No two solutions will be exactly the same, offering endless replayability and opportunities to try out different ideas."
Crayola Colorful Journey is an adventure game set in a 3D world that encourages imagination and creativity in problem solving using diverse and flexible game mechanics. Players transform the Wii Remote TM into crayons, erasers and more to create objects the characters can use. With several possible solutions, players are challenged to find their own answer to each puzzle. Bringing a virtual coloring book to life, the game transports players into a world where they take on the role of either Fillup or Violet on a quest across Crayola Land, visiting multiple environments over several levels. Spot, the Jack Russell Terrier puppy, tags along as helpful guide and companion.
Since its inception in 1903, the Crayola brand has grown into one of the most respected and recognizable brands in the consumer marketplace. Today, consumers equate the brand with color, fun, quality and development--all the characteristics that are reinforced in their growing product line, which includes crayons, markers, colored pencils, paints, modeling compounds and craft and activity products-for use in schools and homes. The brand has come a long way since the first box of 8 Crayola crayons made its debut in 1903. Currently the company makes more than 100 different crayon colors as well as an array of materials to stimulate children's creative development-while having fun!
Note to editors: Screenshots and art from Crayola Colorful Journey are available on the MMPR ftp site ( http://www.mmpr.com/MMPRFTP), inside the Crave Entertainment folder, for your use.
About Crayola LLC
Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com/mediacenter.
About SVG Distribution / Crave Entertainment
Based in Newport Beach, California, Crave Entertainment / SVG Distribution is a full-service video game sales and distribution company and specialty publisher of videogame entertainment products for Wii TM , Nintendo DS TM , the PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, and the Xbox 360 TM video game and entertainment system from Microsoft. SVG Distribution / Crave Entertainment is a subsidy of Fillpoint. For more information about Crave Entertainment / SVG Distribution, please visit www.svgdistribution.com and www.cravegames.com.
Located in Malta, New York, Fillpoint is a leading provider of direct-to-consumer fulfillment services, distributor and e-commerce solutions for videogame hardware, software, accessories and PC software for national retailers and software publishers. For more information, please visit www.fillpoint.com.
Michael Meyers Public Relations