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Computer Games are the new Nordic gold

Nurturing talent and strategic development funding to the games industry is turning the Nordic Region into a creative goldmine.

We are no longer content with being amongst the best in the world to buy and play computer games. The popularity of the medium is making it attractive for young people to take games-related educational courses, while at the same time, more and more Nordic games companies are achieving international success with their titles.

This will be evident at the games conference Nordic Game which will be launched 15 - 16 May in Malmö. The conference is being held for the fourth consecutive year and has grown from being a little local event to this year's conference which is a key event on the European games scene.

Nordic Game 2007 welcomes over 50 speakers from Japan, USA and Europe including Paulina Bozek, producer of the immensely popular karaoke game SingStar, the Japanese star developer Tsutomu Kouno as well as Johan Hedberg, who runs Second Sweden, a large Scandinavian area in the internet phenomenon Second Life.

The speakers at this year's conference will focus on the new gaming consoles, and on network and online gaming. This is a trend that can prove to be of immense importance for our home industry. It is thus no longer the prerogative of giant multinational companies to develop games for Xbox 360 or PlayStation 3. Now even small development teams with limited economic means have the chance to get their titles out to the steadily growing market.

This provides completely new opportunities for the Nordic games industry which in recent years has built up a healthy reputation for producing new creative talents.

In addition to the many speakers, panel debates and workshops the conference offers a huge exhibition area where participants can have a closer look at the newest titles for PlayStation 3, the so-called Career Expo, where students can meet potential employers, as well as a number of festive events, including the presentation of development funding to the new Nordic games projects and a big delegate dinner with an award show.

Nordic Game 2007 will be launched in the Malmö Exhibition & Convention Center in Malmö, Sweden on 15- 16 May. Registration is still open. Experience the most exciting growth area in the Nordic region from within! All necessary information can be found on www.nordicgame.com.

Media contact:

Jacob Riis

Mail: jacob@nordicgameprogram.org

Tel.: +45 2360 9422

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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