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Xbox talks Starfield's "comet launch"
Feature

Xbox talks Starfield's "comet launch"

We talk to CMO Jerret West about Starfield as an ecosystem draw that goes beyond Game Pass, how indies sustain its subscription service, and what ABK can teach Microsoft
Xbox at the crossroads | Opinion
Opinion

Xbox at the crossroads | Opinion

Microsoft’s new ABK deal would set the company on a very specific path – can it also focus on the first-party pipeline Starfield is meant to exemplify?