GameAnalytics

New service has tagged over 150,000 games with information like sub-genre, mechanics, aesthetics, and much more

But GameAnalytics' mobile benchmarking reports shows that 40% retention rates for Day 1 mean a game is doing well

"Runway" will offer soft-launches, data gathering and analysis to small teams

Allison Bilas, VP of Product at GameAnalytics, on how to get started with game analytics

Ex-MD of AOL joins analytics platform

Allison Bilas appointed as VP of product after four years at PopCap