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Codemasters/PlaySpan deal

Publisher's online games to incorporate the UltimatePay system.

Santa Clara, Calif. & Universal City, Calif. – Nov. 24, 2009 - Codemasters Online revealed today the details of its new partnership with PlaySpan, the global leader in monetization solutions for online games, virtual worlds and social networks. Starting today, players will be able to purchase Codemasters Online digital goods and services using more than 56 payment methods via the UltimatePay service.

UltimatePay, the combination of PayByCash’s 10 years of payment service experience and Spare Change’s leading social network payment platform, offers many popular cash-based payment methods including CertaPay, CashU, Ecapay, hyperWALLET, TravelersExpress, MobilCash, MoneyMail, Mister Cash, myCitadel, Wallie Card and more.

The partnership is one of many enhancements that Codemasters Online has made to improve the consumer billing and account experience in the last six months. This addition to the accounts system will facilitate a wide choice of easy payment methods for any customers unable to purchase with a credit card.

“I am delighted to launch this new scheme and think it is fantastic that we can now provide yet another route for users without credit cards to enjoy our games and services. We are working hard to constantly improve our customer experience and this is another step in that direction,” said David Solari, vice president & general manager of Codemasters Online.

“PlaySpan is excited and proud to partner with Codemasters Online,” said Karl Mehta, founder & CEO of PlaySpan. “We’re eager to introduce UltimatePay to fans and enable more of them to experience Codemasters premium content.”

To purchase using one of these new methods, simply log into the Codemasters Online Player Account System, select a product and choose preferred payment options.

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Damien Sarrazin




Laura Weir

fortyseven communications



About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include the BAFTA award winning GRID, DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

About Codemasters Online

Codemasters Online is a leading global publisher / operator of online persistent world games. Established in 2005 and part of the wider Codemasters organisation, in a short time Codemasters Online has become one of the west’s leading gaming companies specialising in persistent world services. With a suite of successful persistent games including the hugely popular The Lord of the Rings Online™ and forthcoming space based MMO Jumpgate Evolution, Codemasters Online is one of the fastest growing specialists in massively multiplayer online games in the world.

About PlaySpan

PlaySpan™ is the leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace, and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit: http://corp.playspan.com

For more information about Spare Change, visit: www.sparechangepayments.com

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