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Clever Communications anniversary

Happy second birthday to Mika Kelly's PR outfit.

Orange County, Calif., February 3, 2009 – Clever Communications, a public relations agency specializing in interactive entertainment products, announced today that it has reached its two-year anniversary. The Clever team, the agency of record for top publishers including Natsume, True Games Interactive, Gamescampus, G4Box, and Wicked Interactive, provides an array of public relations services and customized public relations programs including media outreach, messaging, media events, strategic counsel, press tours and more. The agency was started two years ago by Mika Kelly, who previously held PR management positions at Namco, Infogrames (Atari) and more.

“Our goal is to help ensure that our clients’ brand, visibility and products continue to stay top of mind with both the media and the consumer—and that is even more important with the turn of the economy in recent months,” said Mika Kelly, Founder of Clever Communications. “This is a critical time for businesses to stay visible and get the word out to the consumer. And that is exactly where we can help.”

During its first two years of business, Clever has managed public relations outreach and projects for top video game industry clients including Natsume Inc., Hudson Entertainment, True Games Interactive, K2 Network, Gamescampus, Ignition Entertainment, The Ant Commandos, GHskinz, Playspan, ACE Team, G4Box Inc., Wicked Interactive and more.

The Clever team has expertise in handling titles across all platforms including PC, Nintendo Wii, Wiiware and DS, Sony PlayStation 3 and PSP and Microsoft’s Xbox 360. In addition, Clever has worked extensively this past year on titles supporting the mobile market, including Google’s Android, BlackBerry and Apple’s iPhone. Clever also gained experience providing PR support for hardware peripherals designed for the increasingly popular music genre and has become an agency of choice for companies who provide Free-to-Play online games.

“We can offer support to companies regardless of their size – from small projects to a comprehensive retainer,” Kelly continued. “Our ability to be flexible is what our business was built on and that is not something that every PR agency in our industry can offer.”

As the company’s list of clients continues to grow, so has the Clever team. The most recent talented industry veteran to join the team is Cynthia Rogerson. Rogerson brings more than 15 years of marketing and PR experience in the video game industry with companies including Mattel, Interplay Productions and Time Warner. Rogerson has worked on high-profile products including the Harry Potter, Nickelodeon, and Mattel video games, as well as Barbie, Diva Starz, Hot Wheels, Tyco, Matchbox and Fisher Price games, Playmates Toys and more.

With a stellar team in place, Clever put their expertise to work in 2008 and utilizing strong media relationships with both enthusiast and consumer editors and writers, secured exclusive features with top-tier enthusiast websites, while garnering coverage for various clients’ titles in publications such as National Geographic For Kids, USA Today, Cookie, New York Times, Sports Illustrated Kids, San Jose Mercury News, PC Magazine.com and more. Titles the Clever team worked on last year included the award-winning DECA SPORTS for the Nintendo Wii, and Rune Factory 2: A Fantasy Harvest Moon for the Nintendo DS, as well as various new iterations of the best-selling Bomberman series and many more.

“At Natsume we had always handled our PR internally, but we finally reached a point where we needed outside help and we didn’t want to hire just anyone, said Graham Markay, Vice President of Operations at Natsume.

“We could not be more pleased with our choice to go with Clever Communications. They have impressed us with their extensive video game industry experience and their proven track record with top-tier media outlets, and they have helped broaden our company’s visibility while maximizing our reach to media contacts and publications.”

Clever Communications has offices in Northern and Southern California and partner agencies in European territories. Additional information can be found on the Clever Communications website www.clevercomm.com.


About Clever Communications

Clever Communications is a full-service public relations agency that offers companies a fresh approach to PR, specializing in providing customized public relations programs to technology, consumer and videogame-based companies. The Clever team is a trustworthy, experienced group of PR professionals who have worked on top licenses and products including Bomberman, Rune Factory, Tekken, Soul Calibur, Pac-Man, Hellgate: London, Warhammer, Jak and Daxter, Ratchet & Clank, EyeToy and more. Principal and founder, Mika Kelly spent more than 8 years leading PR efforts internally at interactive entertainment companies including Namco, Atari and BAM! Entertainment while working with numerous PR agencies and identifying their strengths and weaknesses to create the most effective agency in the industry.

Media Contact

Tina Casalino

Clever Communications, Inc.

(408) 266-1934


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