CiCi's Offers Fun and Education!
FOR IMMEDIATE RELEASE
(Dallas, Texas) August 7, 2006 - Dallas-based game creator Blockdot has just released two new games for CiCi's Pizza. The games, Numberzerk and Kaplink, are part of CiCi's initiatives of creating family fun on their site and strengthening their relationships within the school districts of their franchises' communities.
Numberzerk will serve to demonstrate to school systems that CiCi's is committed to creating interactive learning experiences for children and will help to further CiCi's initiative to bring classes into restaurants for real-world lesson plans. The game presents multiple numbered tiles which players must match up to achieve specific sums. The purpose is to sharpen the math skills of students and can be used by teachers to provide a daily "competition" among students to achieve higher levels.
Kaplink encourages family participation by allowing parents and children to compete against each other to see who can be the first to align four objects in a row. This turn-based game also includes a single player mode to compete against a computer opponent.
The games are featured on both the CiCi's Web site, www.cicispizza.com, and Blockdot's game site, www.kewlbox.com. Games are available for online play or as downloadable PC or Mac OSX files.
About Blockdot and Kewlbox.com
Blockdot, a division of Media General, Inc. (NYSE: MEG), is the leading producer and provider of casual games and company sponsored Advergames across multiple platforms, including Internet, interactive television, handheld and mobile devices. Blockdot has created over 250 games for a broad-range of leading brand name companies, including American Airlines, AT&T, Kimberly-Clark, Kraft, Motorola, M&Ms Brand, Nokia, Pepsi, Post Cereal, and Verizon. Millions of people play Blockdot games on their game site, www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the internet and is used as the launching site for many of their client's promotions. Blockdot also develops Serious Games that train and educate through engaging students or employees in an entertaining, interactive experience. More information on Advergaming can be found at www.blockdot.com.
About CiCi's Pizza
Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for $3.99. CiCi's credits its continued success to the company's mission and philosophy: to exceed each guest's expectation in food, service and cleanliness, all at their value-oriented price point. Since opening its first restaurant in Plano, Texas, CiCi's has grown to over 560 restaurants in 26 states.
For the past two years, Nation's Restaurant News has been ranked CiCi's number one for sales and unit growth in the pizza chain category. Additionally, the concept has received numerous other honors including the 2004 Pizza Enterprise Industry of the Year by Pizza Marketing Quarterly magazine, a number one rating for the past two years for value, cleanliness and menu variety in the pizza chain category by Restaurants & Institutions, and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine's Annual Franchise 500. For more information, visit www.cicispizza.com.
Contact: Dan Ferguson
Blockdot
214-890-4105
dferguson@blockdot.com