ChevyCobalLabs.com
2008 Summit Creative Award earned for online motoring promo game.
FOR IMMEDIATE RELEASE
April 30, 2008 (Dallas, TX) – Dallas-based Blockdot was named a winner this week in the 2008 Summit Creative Award competition, receiving a prestigious gold award in the “men’s audience Web site category” for its ChevyCobalLabs.com web site.
Now in its 14th year, the Summit Creative Award competition has established itself as one of the premier arbiters of creative excellence. This is the second consecutive year Blockdot has been recognized by the Summit Creative Award competition; in 2007, Blockdot’s Find the Pink Spoon project for Baskin-Robbins took home a sliver award.
ChevyCobalLabs.com, which aims to attract first-time auto buyers looking for a hip ride with great gas mileage and an affordable sticker price, has raised the bar for automotive sites. With its fuel-injected fun and street cred image, the site entices users to participate in the Cobalt community for extended periods of time through a customization tool that allows users to trick out their own vehicle, compete in street tricked or trashed competitions, and race against others in a huge multiplayer game that stretches across multiple locations.
Take ChevyCobalLabs.com for a test drive by clicking on www.chevycobaltlabs.com. The ChevyCobalLabs.com racing component – Track Challenge – can also be found on Blockdot’s gaming portal www.kewlbox.com.
About Blockdot and Kewlbox.com
Blockdot, a Media General, Inc. company, is a leading producer and provider of casual games and company sponsored Advergames. Blockdot has created over 800 games for a broad range of leading brands and companies, including American Airlines, AT&T, Baskin-Robbins, General Motors, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.
More information on Advergaming can be found at www.blockdot.com.
Contact: Dan Ferguson
Blockdot
214-890-4105
dferguson@blockdot.com